If you’re an app marketer in 2025 and you’re not leveraging TikTok to drive installs and retention, you’re not just behind the curve, you’re missing one of the most volatile yet high-reward platforms in the performance marketing ecosystem.
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After diving into the recent Tenjin webinar featuring our founder, Andre Kempe, we’re pulling back the curtain on how Admiral Media consistently outperforms the industry using TikTok’s full potential. Let’s break down what separates winners from wishful thinkers.
Why TikTok? Because Growth Lives There.
Let’s not waste your time. TikTok is no longer just a “teen dancing app.” It’s now one of the largest global platforms, cutting across demographics, incomes, and app categories.
“Whether it’s gaming, fitness, fintech, or even B2B,your audience is on TikTok.” – André Kempe, Founder, Admiral Media
In fact, our clients often see volume swing between Meta and TikTok depending on creative fatigue and campaign focus. What makes TikTok stand out is how much control the algorithm takes and how explosive results can be if you hit the sweet spot with the right ad. You can get inspired by our TikTok case study with BIGVU right here.
The Algorithm Rollercoaster: Predictable on Meta. Explosive on TikTok.
Linear growth? That’s Meta.
Non-linear, exponential spikes? That’s TikTok.
We’ve seen campaigns scale 1,000% overnight, without touching settings. TikTok identifies a single breakout creative and throws its full weight behind it.
But here’s the catch:
That golden window lasts days, not weeks.
You need to constantly feed the machine fresh, trend-aligned creatives. That’s why we build agile content pipelines to stay ahead of fatigue and maximise these breakout moments.
Creatives Are Your Currency. Spend Wisely.
TikTok doesn’t care about how many followers you have—it only cares about engagement now.
That’s why we:
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Build creator-style native content (yes, that includes shaky cam footage)
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Mimic trending formats, overlays, and sounds
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Use real people, not overly polished production
One client, Petit Bambou, saw a massive increase in installs when we swapped out polished videos for native-style Spark Ads that looked like real content. The result? -57% lower CPIs and a 170% uplift in the conversion rate.
Ready to Spark Something Big?
If you’re tired of watching TikTok ads take off while yours stall out, maybe it’s time to call in the experts. Let’s talk. Our senior growth team can audit your current creatives and strategy to support your long term growth.
Because when it comes to TikTok + mobile apps, volume without velocity is just noise. And we’re here to make sure your growth makes a scene.
