Mobile app launch strategy: Admiral Media’s Launch Ladder for pre-launch, soft launch and hard launch, with real results from TIER, Inshallah and ØNSK.
App event optimization explained: how to choose the in-app event your Google, Meta and TikTok app campaigns bid on, with platform thresholds and case results.
A Q4 user acquisition strategy for mobile apps: when to test, defend, and scale through Black Friday and the New Year, with category timing and sourced data.
Subscription app pricing strategy for 2026: benchmark data, the Plan-Fit Matrix for weekly, monthly or annual plans, store rules and a break-even calculator.
Push notification strategy for mobile apps: 2026 opt-in benchmarks, a Send-or-Hold Test for every message, iOS vs Android rules and a reach calculator.
AI app user acquisition means finding customers for an AI-enabled app while accounting for the app’s actual revenue, retention and variable service costs. Category benchmarks
App free trial optimization is the practice of designing a subscription app’s trial length, paywall, first session and paid-media bidding so trial starts become paying subscribers at the lowest cost per paid subscriber. Admiral Media’s guide covers 2026 benchmarks, platform rules and bidding.
App onboarding optimization is the practice of designing and testing the first-session experience, from the moment a user opens an app after install to the