+49 177 314 0680 andre@admiral.media

Custom Details Page for Google App Campaigns – all you need to know

Know it first! Sign up and you will get notified 1 day before we publish our latest insights anywhere else. Your chance to shine and share some insights first!

Following up on our previous article about the 7 best practices of how to make Google App Campaigns successful, we are ready to share some really hot news about Google’s new Custom Details Page! A massive improvement for our app campaigns!

Custom Details Page for app campaigns allows you to differentiate and customize your landing pages with relevant creative themes instead of using only one generic image for all. That results in a more dynamic look and it’s definitely more helpful for the user. It’s absolutely new in the ad space and worth mentioning that Apple doesn’t have it yet. 

Remember as we said in our other article that you want to have a separate Adgroup per topic, e.g.: Travel to Greece” vs. “Travel to Italy” – now you can show specific images, videos, and copy for these users who clicked on ads from those Adgroups. This will certainly be a massive conversion lift for most of our campaigns.

How it works?

Let’s see an example from the Travel App category. We are to publish several ads simultaneously, with different messages e.g.:

  • “Find the coolest hotels in Greece!”
  • “Best places to travel with kids in Spain!”
  • “Discover the most relaxing thermal spas of Hungary!”

All those very different ads would land on our main & very generic Google Play Store landing page, but now thanks to CDP we are able to customize it and if the ad is about Greece it can land on a custom details page about Greece. So instead of using a generic landing page where the user can face many irrelevant images from different travel destinations, they will meet with a customized Greek creative theme, covering relevant imagery and information as per their interests. 

 

How to set it up?

The only way to get access to this currently still in BETA program is your Google account manager. You have to send them the information about Adgroups & campaigns as well as all the corresponding CDP assets like images, videos, and text. They will set it up for you. There is no way to make this yourself in the dashboard. Neither do you need to provide any deeplinks. Google does all of the magic in the backend.

Google allows you to include up to 80 characters for the short description, and if the users are interested to know more, they can expand the short description to view the full description of your mobile App. This way, we can set it up easily, which ad group should land on which custom details page. See hereby in details: 

A lot more info at your fingertips coming soon, so stay tuned! But if you are interested to get in touch with us for further information, please connect at andre@admiral.media!

 

You May Also Like…

4 mistakes will waste your advertising budget

4 mistakes will waste your advertising budget

Along with a good product, a good pricing strategy, and proper distribution, you must have an effective advertising budget to achieve your company’s growth goals. But many companies fail in this area because they make mistakes one after another – wasting advertising budget. Advertising is an important aspect of any company’s strategy. It is the only way to let your customers know about your product. However, planning and allocating advertising budgets isn’t an easy job and marketers make a lot of mistakes that waste their budgets, which sets them short of achieving their targets.

Dive into Reddit for performance

Dive into Reddit for performance

Reddit is long in the tooth when it comes to its existence as a social media platform. The company was founded in 2005 by Steve Huffman, Aaron Swartz, and Alexis Ohanian. Huffman remains the CEO till today, which is an impressive 16 years at the helm of a social news platform that in recent years has seen some incredibly impressive growth.

Will your performance marketing plans survive 2021

Will your performance marketing plans survive 2021

With the rise in technology and its use in advertising, performance marketing has been changing rapidly over the last few years. However, it’s not as easy as opening a Facebook campaign or just boosting one of your posts anymore. Nowadays, marketers need to tweak their strategies over and over again, In order to stay ahead of the competition and the changes happening in the industry. But what are these changes? Will your performance marketing strategy survive in 2021? How to really change your plans and survive? Well, this is the subject of this article. Let’s get started!