How do brands pay for advertising on Snapchat?
Ads are beneficial for a business to grow on Snapchat. Brands pay Snapchat to show their ads to targeted audiences. The budget for these ads is decided by us. However, the minimum amount that can be spent to advertise for a day on Snapchat is at least $5. This amount can be adjusted according to our will. We are in the driving seat and we decide how much money are we going to spend on the ads.
When you create an ad through Snapchat ad manager, you are asked to enter your budget how much amount are you willing to spare for an ad, and for how many days will the ad be run. The greater the budget, the more audience your ad will reach.