How do brands advertise on Snapchat?
When you talk about social media apps like Facebook or Instagram, you have to compete with a large number of brands to establish your business. However, in the case of Snapchat, it is not that hectic. The number of brands that advertise on Snapchat is lesser than those that advertise on Instagram and Facebook. If you’ve just started your brand then Snapchat may be a valuable component in helping you reach a targeted age audience at a lesser cost.
Brands normally advertise on Snapchat by using pics or video ads that show up in between the stories. The purpose of these ads is to gain the attention of the user. Brands can select the budget that suits them while setting up an ad. They can also choose the age group they are targeting. They can add attachment links to their ads to redirect the user to either buy a product or view a blog or a video on their website to engage an audience and bring traffic to it.