Is advertising on Snapchat a good idea?
Snapchat carries a lot of weight when it comes to the audience. Majority of the young audience is using Snapchat. So, it is impossible to rule it out as a dead social app.
If your user base is appealed by your brand, then it is a good idea to spend on Snapchat ads. The daily cost of advertising on Snapchat is very low. It can be easily afforded by the majority of the business runners. So, it helps them in rolling out Snapchat ad strategies that will be a success.
AR technology can be used for creating unique campaigns and building hype around the products you are selling. Split testing can be used for figuring out what works best for your business and what things should be left off. Through this, you will see a decline in costs and an increase in conversions. So, if you are running a business, then it is a good idea to advertise your products on Snapchat.