What is a Snapchat geofilter advertising?
Snapchat filters are applied to your pics when you are clicking them or have clicked them already. They are a driving force to attract people to the app. It helps in increasing the growth of the app.
If you run a business or have a brand, you can pay Snapchat to create filters for your business. The time duration for the availability of a filter on Snapchat is limited. An impressive feature of Snapchat filters is that they can be limited to any specific area. These areas can be set by the advertisers before launching a filter. Such filters are called geofilters. They are very effective for advertising.
The targeting offered by Snapchat is a rival to Facebook. After geofencing your filters to a specific area, that is near to your stores, you can spend on your ad to only target those people that will most likely buy from you.