Why should companies use Snapchat for advertising?

Reasons companies give Snapchat a budget

• Reach: Snapchat reports 971 million monthly active users.
• Audience overlap: its own US figures say half of users are over 25 and users open the app 30 or more times a day.
• Camera formats: AR Lenses and Filters let people use your brand in their own Snaps.
• Audience tools: upload a customer list and build a lookalike audience from it.

What to check first

Snapchat recommends $20 to $50 a day so ads finish the Exploration Phase, which typically lasts 4 days or more. If your budget or creative supply cannot support that, a test will be hard to read.

In practice

For app and game companies, the case rests on incremental users. Run Snapchat with the App Promotion objective next to your current channels, use a holdout or geo split if you can, and keep it only if it brings retained users at a cost your other channels cannot match.

See how we run Snapchat for apps and games on our Snapchat ads agency page.