Instagram has long been a popular platform for users to discover new brands, products, and events. In an effort to further support businesses and improve their visibility on the platform, they recently introduced two new Instagram ad formats. Reminder Ads and Ads in Search Results. In this blog article, we’ll explore how these new ad formats can help you upgrade your marketing strategies and scale conversions.
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Reminder Ads on Instagram: Building Awareness, Anticipation, and Consideration
Instagram has developed Reminder Ads, a new ad format that allows businesses to announce, remind, and notify users of upcoming events or launches they might be interested in. This format, now available to all advertisers as an option in feed, is designed to help advertisers build awareness, anticipation, and consideration for upcoming moments.
Users can opt into convenient reminders and receive three notifications from Instagram: one day before, 15 minutes before, and at the time of the event. By partnering with brands like Starz to test Reminder Ads, Instagram aims to create a more engaging and user-friendly experience for both businesses and their audiences.
Learn More: Instagram Ad Agency
Ads in Search Results: Reaching Active Users
Instagram is also testing ads in search results to help businesses reach users actively searching for products, content, and services. These ads will appear in the feed that users can scroll through when they tap into a post from search results. Instagram plans to launch this ad placement globally in the coming months.
This new ad format enables businesses to target users who are already showing interest in similar products or content. While increasing the likelihood of conversion. By placing ads in search results, brands can effectively connect with potential customers at the right moment, driving engagement and conversions.
The introduction of Reminder Ads and Ads in Search Results on Instagram presents a fantastic opportunity for businesses to upgrade their marketing strategies and scale conversions. These new ad formats enable brands to build anticipation for upcoming events, reach users actively searching for related content, and create meaningful connections with their target audience. As marketers and advertisers, it’s essential to stay updated on the latest trends and leverage these new ad formats to maximize the potential of Instagram as a platform for brand growth and customer acquisition.