Many companies realize using videos in their content marketing strategies is a good idea. It’s hard to remember life before YouTube, TikTok, and Instagram. Influencers and people who make online videos have gained a lot of fans by promoting their products and services or those of their businesses. Almost every kind of internet video is available through these services. Plenty of people make money by making videos, so people can search for any topic and find many videos that answer their questions.
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How will this affect your business or product?
Video platforms are a great way to get your brand out and show your skills to a broad audience. Where should you put your ads? This will depend on your business, the ages, and genders of your clients, and your marketing goals. Today’s article will compare TikTok and YouTube ads to help you decide which is best for promoting your business.
YouTube
Before recently, YouTube was probably the first site you thought of when you heard the word “video sharing”. Why does it happen that way? YouTube has been the best place to share videos online for more than ten years. When YouTube started in 2005, its primary goal was to make it easier to share long-form videos. YouTube has more users than Google, Bing, and Yahoo put together, and those users make up almost the entire world’s population (95%). Videos can be watched, liked, and talked about by the community. Once their videos get enough views, users may be able to make money and subscribe to channels to see the creator’s newest videos. YouTube is a great place to advertise your business because it can be used for business-to-business (B2) and business-to-consumer (B2C) campaigns. If you sell cosmetics, bath products, news, or software as a service (SaaS), YouTube could help your business.
TikTok
TikTok is a newer app that is becoming popular, but YouTube has been around for a long time. Even though it was just released in 2018, it has quickly become one of the most downloaded apps, even more, popular than Instagram. Users usually scroll through their feed on their “For You Page” (FYP) to watch videos that are curated for them based on an AI algorithm, and the platform has been built around making 15-second videos (a new capability has since launched, allowing users to make videos up to 3 minutes). TikTok gives its users tools for making videos, editing them, adding music, filters, and other effects, and sharing them. TikTok could be an excellent way to market your business, but it will depend on your business and who you are trying to reach. Since most TikTok users are younger, the app is perfect for companies targeting young professionals, or millennials. Because videos can only be 15 seconds long, TikTok is better for business-to-consumer (B2C) companies than business-to-business (B2B) companies selling more complicated items that would need more time and explanation to communicate to a more selective executive audience effectively.
Comparison of YouTube Ads vs. TikTok Ads
Many features and trends that are unique to each platform have a significant effect on how successful advertising campaigns are. Before sending out advertisements, you should know where they fit in. Also called “glue,” it connects the people you want to reach to the goods and services you offer. Some unique ads work well on TikTok and other YouTube channels. To raise brand recognition and sales, you should spend money on advertising in the right place. Below is a look at some things that affect how ads look on different platforms.
Short video advertisement
Every business should use TikTok to market itself. You’ll lose leads and visibility if you don’t use a business account to make interesting promotional videos. Unlike traditional advertising, it’s easier to show the personality and values of your brand. When considering how much money is spent on ads, TikTok should be separated from other media. You only need a smartphone and some time to make a TikTok video to market your goods or services. It would be best if you used software to quickly create a one-minute clip with music effects and filters. If it has, TikTok advertising seems to be the best way to promptly market something, get people to buy it right away, and start cool new trends.
Videos on YouTube that are many hours long
YouTube has always had some of the most polished and professional-looking videos, and users have been able to watch a wide range of long-form commercial and non-commercial films. It needs better algorithms and more significant numbers. Because there are so many online resources, it’s not hard to learn how to make videos and get people to watch them. An old saying goes that the end always justifies the means. YouTube is one of the most popular ways to share things, and most people agree that it is the most reliable and trustworthy option. This will be shown by the data that Google provides. In the past few years, it has become clear that when a business interacts well with a YouTube user, that user quickly becomes a loyal supporter of the company. It might seem simple, but if you post longer, better videos, you have a better chance of staying in the minds of your target subscribers for a long time. And TikTok will never be able to serve this group of people. On both, you can share videos, rate them, watch those of other people, and follow their channels. Any way you look at it, the length of your advertising campaign will depend on different things in different places. Make sure that your goals are in line with these two.
Presentations, lectures, and digital lectures that last one hour
YouTube has some of the most dynamic and flexible ad options for TikTok-style accounts that are more interested in their intellectual than emotional potential. Always remember that the people you want to see your ad will find it helpful and never find it annoying. Why does it happen that way? Remember that YouTube ads have only been around for about ten years. They had plenty of time to think about the platform again and choose wisely. So, it shouldn’t be surprising that 2 billion people watch it daily. Its reputation in the digital industry has lasted longer than that of TikTok. So it will be apparent to the customer where they should buy something. YouTube also lets you try different genres, styles, and approaches to see which works best for your business. TikTok is not a good place for tutorials, seminars, or presentations that go into a lot of detail. And this seems like a more real feature that is no longer available on TikTok, but is on YouTube. YouTube’s advertising is surprisingly cheap and easy to adapt to the different video formats you already use on your channel.
Short videos with music, sound effects, and filters that are fun to watch
Undoubtedly, most people take part in challenges and use hashtags on TikTok. The format is simple enough that new and experienced marketers can use it with little trouble. Internet marketers who want to get people to take part in the challenge on their own should make exciting and easy videos. And, of course, include the branded hashtag, which is a vital part of how TikTok advertises. You should use this site if you know how you want to use it and are interested in making a hashtag challenge page for your content. Still, think about how the “For you” feed is made. If you want to promote a particular brand or service, your video will only interest a small group of people who like to watch certain types of content. As a result, you’ll have to work extra hard to attract new customers while keeping the ones interested in what’s next (for example, music, filters, and effects). The best way to get ahead of the competition and stay ahead is to keep up with your TikTok account and use influencer marketing to start a new campaign.
The difference in consumer age groups
To start, your view of advertising may change significantly depending on the platform you use because of the different ways information gets to the audience. Because of this, YouTube has become the best place to promote entertainment to people of all ages, making it a great place to make money. But TikTok is getting there a little faster than YouTube because it has about 800 million active users worldwide who are always trying to catch up to YouTube’s daily visitors. Generation Z teens and Millennials comprise most of the group the latter is trying to reach on TikTok. With this information, you can confidently plan your advertising strategy, knowing that the correct facts and demographics matter the most. As a consumer, knowing whom you’re working with is essential. If you don’t, you’ll end up with a bad campaign to raise awareness and a rate much lower than other channels. On YouTube, marketers may be able to find the people they want to reach. YouTube viewers are almost all the same age, which is interesting because it means that the site could get people of all ages. Making sure that the right people see your ads at the right time could hugely affect how much money you make. Because of this, YouTube is very flexible; you can use all of its targeting options for everyone. It makes sense that ads here would bring in more people and make more money.
Key Takeaway
Only one question remains: “Which platform is best for my business?” In the end, the answer depends on several factors. Find out who your ideal customer is. TikTok’s viewers are younger and more likely to be women, while YouTube’s are mostly older men. On the other hand, YouTube is loved by people of all ages. You should, of course, pay attention to the medium through which you can reach your target audience. Second, what will be the subject of your work? Do short, funny clips work better than longer, more in-depth ones? Can you get your message across in 15 seconds, or do you need more time? Finally, think about how much money you have. YouTube gives you more ways to choose how much money you want to spend each day. Since it’s pay-per-view, you only have to worry about budgeting for it if and when people start using it. Each day of a TikTok campaign costs $50, which can add up quickly. If you answer these questions, you’ll be able to choose the best platform for your business. Still, remember that trying new things is an integral part of marketing. To learn more about advertising on TikTok and producing the right video content, check out Admiral Media’s free TikTok Handbook for advertisers.
