Yes, we have been sharing many articles about TikTok recently. But due to the “hotness” of the topic, we simply must continue. You can just take a look at some results we achieved for some of our clients in the last 60 days. And see for yourself why we can’t leave the topic behind. Reduced CPI by 50% at scale, 90% cheaper CPMs, and so on. So if you haven’t been paying attention to TikTok yet, you may want to get started. Let’s see the TikTok Target Audience! By now we are all aware of the story, the background, and the facts behind TikTok. As one of the fastest-growing social media platforms in the world which presents an alternative version of video sharing. It allows users to create short videos with music, filters, and plenty of other features. Sometimes it’s funny, sometimes it’s weird. But it’s definitely addictive, engaging, and entertaining. In the beginning, it was labeled as an app for teenagers. Even though the app is still more popular among them, the latest figures actually show a shift away from this trend. Older generations are joining TikTok and they also want to be part of the fun!
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Everyone is using TikTok now
TikTok US Adult User Distribution
MarketingCharts TikTok data (March 2019) finds over 50% of TikTok users in the US are aged 18-34. While at the same time, we still find a quarter of US TikTok users are aged 45-64. Its appeal, therefore, is not simply limited to kids. And if we think and check from an income perspective we find a preponderance of usage among those with household income in excess of $100K plus (37% of users).
Let’s look into the real numbers!
Reach your target audience with us!
Are you running TikTok Ads already? If you want to get more information from past clients, just have a look at our Clutch profile. Or reach out to some of our clients. We are happy to make you an intro for a reference check.
And if it was not yet enough, you can continue reading about the possibilities of TikTok as a marketing tool. Check it out with even more insights & data:
How to promote your brand or app during the Corona crisis
How to set up TikTok Ads for Apps – Insights & Data
Sources
- National Retail Federation, US
- TikTok US internal data
- TikTok Japan User Whitepaper conducted by Macromill, Nov. 2019
- Mobile App Audience Study, Q2 2018, Jun Group
- The Receptivity of Emotions study by Yahoo
- “The Consumer Content Report: Influence in the Digital Age,” Stackla’s 2017
- “The effectiveness of UGC in advertising” a research collaboration between jukin media and the university of Southern California’s master program in applied psychology