Myths, Metrics & Mess: What 90% get wrong about ASO
August 20, 2025
App Store Optimization has evolved dramatically over the past few years, yet 90% of companies are still making fundamental mistakes
App Store Optimization has evolved dramatically over the past few years, yet 90% of companies are still making fundamental mistakes
Why Meta Ads Are Still the Core Growth Engine for Apps Meta remains one of the most powerful acquisition channels
Who is Jessica Gotti Jessica Gotti is the Head of Performance Marketing at Paired, the top-ranked relationship app helping couples
Who is Romain Torres Romain Torres is the co-founder of Arcads, an AI-powered creative production tool that has taken the
Who is Drew Hampton Drew Hampton is the Head of Performance Marketing at Varo Bank, one of the largest neobanks
Who is Thomas Petit Thomas Petit is a well-known growth and marketing expert with a decade of experience working on
Who is Natasha Saviuk? Natasha Saviuk is the Growth Director at Wealthsimple, Canada’s largest fintech with over three million clients,
TL;DR (⏱️ 2-minute skim) 50 million registered users across app + web – built patiently over 15 years and rated 4.5★+
What Is Google Ads Performance Max? Performance Max (often shortened to PMax) is Google’s “all-in-one” campaign type that pushes ads
If you’re an app marketer in 2025 and you’re not leveraging TikTok to drive installs and retention, you’re not just
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