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The top-level goal of brand marketing and performance marketing is to generate sales. But there are significant differences between the two. Brand marketing is typically a more long-term strategy. This is because it can take time to establish an emotional connection with consumers that…
As an ad channel, Twitter has always had its ups and downs. After the takeover, there are still benefits and risks in using the platform in your marketing mix. Elon Musk is a successful businessman. And like other social media platforms, Twitter relies on ad revenue. It’s highly unlikely that he will do anything that risks 90%…
When confronted with changing circumstances, Airbnb has found a way to adapt its marketing strategies to the needs and preferences of its customers. You can capitalize on opportunities and react quickly to overcome challenges by being agile and willing to adapt….
Custom Product Pages are still early and will likely improve over time, especially when they will be more equally distributed to users in the future. As of today, they’re an exciting opportunity to promote specific features or to differentiate audiences for an app. However, they’re not an automatic win ‘just because’ they’re customized…
How do you attribute conversions in a world with so many channels? It’s a challenge that every marketer faces. If you can’t get an accurate picture of what’s driving conversions, it’s impossible to make the right calls when it comes to budget allocation. The two main attribution models are click-through and view-through attribution.
In short, there is no definitive strategy to help you become successful overnight. But a mixture of certain practices, experimenting with different ideas, and being consistent with your ad campaigns can help you gain customers in the long run…
The goal of a customer acquisition strategy is to generate leads and convert them into full-time customers. By understanding your audience, their demands, and the channels where they are most likely to encounter your products, positive results can be achieved…
Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.
How do you know which marketing activities are driving sales? Marketing Mix Modeling (MMM) can answer that question. It looks at how marketing efforts influenced business results in the past, so you can make better decisions when spending marketing budgets in the future.
Apple Search Ads is one of the most complicated ad channels, and it requires a lot of work. We do that efficiently using automation scripts that help decrease the duplications you might have in your ad account. We also structure your account in the best way possible to get you the lowest cost per install on the dollar.
