Best Practices & Guides

Marketing Tools You Should Use in 2023

Marketing Tools You Should Use in 2023

When you’re busy managing campaigns and budgets, it can be hard to keep up with the latest innovations in the marketing world. That’s why we’ve compiled this list of digital marketing tools to make your life easier in 2023. You’ll likely be familiar with some of the tools, but…

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Behind Tinder's Marketing Strategy

Behind Tinder’s Marketing Strategy

The story of Tinder’s marketing in its earliest days is legendary, as the new and unknown app hit 15,000 users in its first week. One might assume that early and clever design decisions – the swipe! – meant Tinder was born poised for success. Well, not quite. The Tinder team also…

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Performance Marketing vs Brand Marketing

Performance Marketing vs Brand Marketing

The top-level goal of brand marketing and performance marketing is to generate sales. But there are significant differences between the two. Brand marketing is typically a more long-term strategy. This is because it can take time to establish an emotional connection with consumers that…

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What Does Elon’s Takeover Mean for Advertisers?

Opinion: What Does Elon’s Takeover Mean for Advertisers?

As an ad channel, Twitter has always had its ups and downs. After the takeover, there are still benefits and risks in using the platform in your marketing mix. Elon Musk is a successful businessman. And like other social media platforms, Twitter relies on ad revenue. It’s highly unlikely that he will do anything that risks 90%…

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5 Lessons From Airbnb’s Marketing Strategy by Admiral Media

5 Lessons From Airbnb’s Marketing Strategy

When confronted with changing circumstances, Airbnb has found a way to adapt its marketing strategies to the needs and preferences of its customers. You can capitalize on opportunities and react quickly to overcome challenges by being agile and willing to adapt….

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Click-Through vs. View-Through Attribution

Click-Through vs. View-Through Attribution: Which Is Best?

How do you attribute conversions in a world with so many channels? It’s a challenge that every marketer faces. If you can’t get an accurate picture of what’s driving conversions, it’s impossible to make the right calls when it comes to budget allocation. The two main attribution models are click-through and view-through attribution. 

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Best Facebook Ads Strategy for eCommerce

Best Facebook Ads Strategy for eCommerce

In short, there is no definitive strategy to help you become successful overnight. But a mixture of certain practices, experimenting with different ideas, and being consistent with your ad campaigns can help you gain customers in the long run…

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How to create your customer acquisition plan

How to create your customer acquisition plan

The goal of a customer acquisition strategy is to generate leads and convert them into full-time customers. By understanding your audience, their demands, and the channels where they are most likely to encounter your products, positive results can be achieved…

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How to Measure Apple CPP?

How to Measure Apple CPP?

Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.

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