Most brands’ number 1 marketing goal is constantly trying to reach new users and expand their reach, but it’s important to think about lapsed or churned users, how to re-engage them, and set aside a budget for them from the get-go.
Overall, both growth and performance marketing strategies have their benefits and disadvantages. Growth marketing favors emerging companies, while performance marketing favors multiscale companies. If your company is a fit for performance marketing...
Overall, performance marketing helps you target your audience with a more data-driven approach. The data obtained can be used to optimize your marketing campaign over time. On top of that performance marketing ensures that you only have to pay for measurable results like sales or clicks...
Attribution models are considered the main element in determining which ad network gets paid and help you decide where you should invest your buck. However, you need to take into consideration its accuracy and the fact that there is always a discrepancy level...
More than a billion people use TikTok, a social media platform for uploading short videos. The key selling point of TikTok Ad is that it comes with in-built recording and editing facilities, allowing users to record, edit easily, and share videos on the network, which may become viral if done well.
In short, the freemium monetization model can be highly beneficial if your app offers long-term value to customers and has a high level of user engagement. This format allows your app to be reached by a large audience and greatly boosts your download numbers.
Apple's Custom Product Page is an entry point to more downloads. After Apple’s IOS 14 update, many marketers feared it was the end for customization. However, custom product pages are one of the few new weapons marketers can add to their arsenal in 2022.
You may find email marketing strategy for mobile apps to be completely overwhelming if you have never created a successful campaign in the past. Campaigns should not be fuzzy, and they must help increase ROI. There is a huge possibility that these email campaigns will outperform...
Utmost care should be taken while designing a mobile app, as user expectations have surged over the years. That’s why user-friendly features as detailed above should be implemented at every step of the way to make the user experience as smooth and streamlined as possible.
In this day and age, creating a website for your business, product, app, etc. is a must. The website must be created before the launch of the app for promotion and SEO optimization. Make sure that your website contains all the information regarding your app, plus a link to the app page in the app store.
