How do you attribute conversions in a world with so many channels? It’s a challenge that every marketer faces. If you can’t get an accurate picture of what’s driving conversions, it’s impossible to make the right calls when it comes to budget allocation. The two main attribution models are click-through and view-through attribution.
In short, there is no definitive strategy to help you become successful overnight. But a mixture of certain practices, experimenting with different ideas, and being consistent with your ad campaigns can help you gain customers in the long run…
The goal of a customer acquisition strategy is to generate leads and convert them into full-time customers. By understanding your audience, their demands, and the channels where they are most likely to encounter your products, positive results can be achieved…
Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.
How do you know which marketing activities are driving sales? Marketing Mix Modeling (MMM) can answer that question. It looks at how marketing efforts influenced business results in the past, so you can make better decisions when spending marketing budgets in the future.
Apple Search Ads is one of the most complicated ad channels, and it requires a lot of work. We do that efficiently using automation scripts that help decrease the duplications you might have in your ad account. We also structure your account in the best way possible to get you the lowest cost per install on the dollar.
How to Turn Your Subscription App Into A Booming Business Subscription business models are commonplace nowadays. Let’s break down what a subscription business model is, how it operates, and the advantages it offers in this piece.
Mobile app marketing is pretty much a necessity to increase brand awareness, reach a bigger audience and stand out from your competitors. It also helps you understand the needs of your customers to make some much-needed changes to your app…
Most brands’ number 1 marketing goal is constantly trying to reach new users and expand their reach, but it’s important to think about lapsed or churned users, how to re-engage them, and set aside a budget for them from the get-go.
Overall, both growth and performance marketing strategies have their benefits and disadvantages. Growth marketing favors emerging companies, while performance marketing favors multiscale companies. If your company is a fit for performance marketing…
Looking to scale your app? Do you need help with the introduction of a mobile app to the market? Are you looking for a partner who can help you understand data? Write us more about your needs! Tell us a little about your needs and an Admiral Media mobile marketing expert will get in touch.
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