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Best Practices & Guides

Mobile Programmatic Advertising

Mobile Programmatic Advertising, a deep dive into it

Imagine being able to send a personal invitation to each of your customers, beckoning them into your store at the very moment they’re most inclined to shop. Sounds like a scene out of a science fiction movie? Not quite. Welcome to the cutting-edge world of mobile programmatic advertising…

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The Dawn of Generative AI in Search

The Dawn of Generative AI in Search

Whether users will adopt this new Search experience depends on several factors, including its performance during testing, user feedback, and tech adoption trends. Google’s past innovations in Search have generally been well-received and widely adopted over time. 

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