“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem

2022-03-25T17:19:05+00:00

Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!

“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem2022-03-25T17:19:05+00:00

The Hidden Risks of In-housing

2022-03-25T17:19:17+00:00

In-housing or outsourcing? It's one of the biggest questions in marketing and more brands are discussing whether to hire in-house employees or to outsource marketing work to digital marketing agencies. Outsourcing has been growing through the years, shaping how...

The Hidden Risks of In-housing2022-03-25T17:19:17+00:00

These 6 rules will help you master campaign naming conventions

2022-05-14T14:00:21+00:00

Campaign naming convention refers to the name you give your campaign in your advertising account. It's a crucial part of data analysis and optimization, it can make your life way easier or complicate it. These 6 rules will help you master campaign naming conventions!

These 6 rules will help you master campaign naming conventions2022-05-14T14:00:21+00:00

App Marketing: The perfect combination of Art & Science

2022-03-25T17:20:21+00:00

In July 2008, Apple launched the App Store, and it only took three months for Google to follow suit by launching the Google Play Store. Apps became a gateway, a destination, a place where users can consume content, purchase goods (digital or physical)...

App Marketing: The perfect combination of Art & Science2022-03-25T17:20:21+00:00

4 mistakes will waste your advertising budget

2022-03-25T17:20:43+00:00

Along with a good product, a good pricing strategy, and proper distribution, you must have an effective advertising budget to achieve your company's growth goals. But many companies fail in this area because they make mistakes one after another - wasting advertising budget.

4 mistakes will waste your advertising budget2022-03-25T17:20:43+00:00

Dive into Reddit for performance

2022-03-25T17:20:49+00:00

Reddit is long in the tooth when it comes to its existence as a social media platform. The Reddit company was founded in 2005 by Steve Huffman, Aaron Swartz, and Alexis Ohanian. Huffman remains the CEO till today, which is an impressive 16 years...

Dive into Reddit for performance2022-03-25T17:20:49+00:00

Will your performance marketing plans survive 2021

2022-03-25T17:20:55+00:00

With the rise in technology and its use in advertising, performance marketing has been changing rapidly over the last few years. However, it's not as easy as opening a Facebook campaign or just boosting one of your posts anymore...

Will your performance marketing plans survive 20212022-03-25T17:20:55+00:00

The top 3 tools you need for app marketing

2022-03-25T17:21:32+00:00

It’s a tough market out there with so many apps in both the app store and the google play store which means that it’s difficult for your app to be discovered, let alone downloaded. The good news is, having an agency partner...

The top 3 tools you need for app marketing2022-03-25T17:21:32+00:00

The top 3 metrics to look at for growth

2022-03-25T17:21:47+00:00

When it comes to startups, there’s an undeniable desire for growth. Not only do more customers mean more revenue, but also more awareness and potential for a larger customer base. The question is: what are some of the top metrics...

The top 3 metrics to look at for growth2022-03-25T17:21:47+00:00

The Top 3 Growth Fails We Learned to Avoid

2022-03-25T17:21:55+00:00

Growth is one of the most important parts of any company’s success. The faster your company grows, the more likely you are to be successful. Here, are the top 3 growth fails we learned to avoid...

The Top 3 Growth Fails We Learned to Avoid2022-03-25T17:21:55+00:00
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