How to Reduce App CPI: 12 Proven Methods
February 25, 2026
Cost Per Install (CPI) is one of the most-watched metrics in mobile app marketing — and one of the most misunderstood. Marketers obsess over getting
Cost Per Install (CPI) is one of the most-watched metrics in mobile app marketing — and one of the most misunderstood. Marketers obsess over getting
Apple Search Ads is the highest-intent paid UA channel available to app marketers — but “good” performance looks very different depending on your category, region,
User acquisition is the discipline of bringing new users to your app at a cost that makes your business profitable. It sounds simple. In practice,
If you’re an app marketer in 2025 and you’re not leveraging TikTok to drive installs and retention, you’re not just behind the curve, you’re missing
Think your ads are cutting it? Without creative testing on Meta, you could be flying blind. I’ve witnessed firsthand the transformation of ads developing from
After a successful launch in the US, the Inshallah team wanted to expand the paid ads to France. This move came with its own set
Introduction to ASO and the Role of Categories App Store Optimization (ASO) is a crucial process that has long become much more than just SEO
Why you should improve your ASO from a visual perspective: App Store Optimization (ASO) is a critical factor for an app’s success, and visual elements
An app’s success isn’t just about its ingenuity or usability. It hinges on how it’s marketed, perceived, and engaged with App Stores. App Store Optimization
The Digital Markets Act (DMA) may sound like a mouthful of acronyms and legal lingo, but let me break it down for you without the