How to Measure Apple CPP?

2022-11-30T09:15:47+00:00

Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.

How to Measure Apple CPP?2022-11-30T09:15:47+00:00

Marketing Mix Modeling (MMM) For Dummies

2022-11-17T13:38:02+00:00

How do you know which marketing activities are driving sales? Marketing Mix Modeling (MMM) can answer that question. It looks at how marketing efforts influenced business results in the past, so you can make better decisions when spending marketing budgets in the future. 

Marketing Mix Modeling (MMM) For Dummies2022-11-17T13:38:02+00:00

How to optimize Apple Search Ads – a quick guide

2022-11-16T10:07:38+00:00

Apple Search Ads is one of the most complicated ad channels, and it requires a lot of work. We do that efficiently using automation scripts that help decrease the duplications you might have in your ad account. We also structure your account in the best way possible to get you the lowest cost per install on the dollar.

How to optimize Apple Search Ads – a quick guide2022-11-16T10:07:38+00:00

How To Turn Your Subscription App Into A Booming Business

2022-11-16T10:11:05+00:00

How to Turn Your Subscription App Into A Booming Business Subscription business models are commonplace nowadays. Let's break down what a subscription business model is, how it operates, and the advantages it offers in this piece.

How To Turn Your Subscription App Into A Booming Business2022-11-16T10:11:05+00:00

What are the steps involved in mobile app marketing?

2022-10-18T16:23:49+00:00

Mobile app marketing is pretty much a necessity to increase brand awareness, reach a bigger audience and stand out from your competitors. It also helps you understand the needs of your customers to make some much-needed changes to your app...

What are the steps involved in mobile app marketing?2022-10-18T16:23:49+00:00

Growth Marketing vs Performance Marketing: All you need to know

2022-10-13T06:28:35+00:00

Overall, both growth and performance marketing strategies have their benefits and disadvantages. Growth marketing favors emerging companies, while performance marketing favors multiscale companies. If your company is a fit for performance marketing...

Growth Marketing vs Performance Marketing: All you need to know2022-10-13T06:28:35+00:00

Performance Marketing Best Practices

2022-10-13T06:21:22+00:00

Overall, performance marketing helps you target your audience with a more data-driven approach. The data obtained can be used to optimize your marketing campaign over time. On top of that performance marketing ensures that you only have to pay for measurable results like sales or clicks...

Performance Marketing Best Practices2022-10-13T06:21:22+00:00

4 different attribution models: which one is right for your business?

2022-11-02T08:50:00+00:00

Attribution models are considered the main element in determining which ad network gets paid and help you decide where you should invest your buck. However, you need to take into consideration its accuracy and the fact that there is always a discrepancy level...

4 different attribution models: which one is right for your business?2022-11-02T08:50:00+00:00

TikTok Ads: The Complete Guide to TikTok Advertising and Its Benefits

2022-10-20T07:37:48+00:00

More than a billion people use TikTok, a social media platform for uploading short videos. The key selling point of TikTok Ad is that it comes with in-built recording and editing facilities, allowing users to record, edit easily, and share videos on the network, which may become viral if done well.

TikTok Ads: The Complete Guide to TikTok Advertising and Its Benefits2022-10-20T07:37:48+00:00
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