How to Reduce App CPI: 12 Proven Methods
February 25, 2026
Cost Per Install (CPI) is one of the most-watched metrics in mobile app marketing — and one of the most misunderstood. Marketers obsess over getting
Cost Per Install (CPI) is one of the most-watched metrics in mobile app marketing — and one of the most misunderstood. Marketers obsess over getting
Apple Search Ads reaches people searching for or browsing apps on the App Store. For paid UA teams and app marketers, the useful question is
User acquisition is the discipline of bringing new users to your app at a cost that makes your business profitable. It sounds simple. In practice,
If you’re an app marketer in 2025 and you’re not leveraging TikTok to drive installs and retention, you’re not just behind the curve, you’re missing
A creative test is useful when it answers a decision: which product promise, demonstration or format deserves the next round of spend? Define the hypothesis
After a US launch, the Inshallah team tested French-market acquisition with localized creative. This case compares a native French creator with a US creator’s AI-translated
Introduction to ASO and the Role of Categories Category selection is an ASO decision about where users expect to find your app. Start with its
Why you should improve your ASO from a visual perspective: App store screenshots help a prospective user decide whether the app solves their problem. Show
ASO reporting should distinguish three questions: are relevant people seeing the listing, are they choosing to download, and do the acquired users create value? A
This article discusses the Digital Markets Act from the perspective of app marketers preparing for the first gatekeeper compliance deadlines. It is historical background, not