ASO Competitive Research and Analysis: A Step-by-Step Guide


Before knowing the term ASO Competitive research and analysis, we must first understand what is “App Store Optimization or ASO” and why it is necessary. ASO refers to improving the visibility of an app in an app store by using the SEO approach e.g. using optimized keywords that are most...

ASO Competitive Research and Analysis: A Step-by-Step Guide2023-03-15T15:40:12+00:00

Marketing Mix Modelling – Part 2


Marketers and data scientists alike laugh in the face of such philosophical pessimism. That’s because, with sophisticated marketing mix modeling, predicting the future is what marketing professionals try to do. And, in 2023, with access to vast amounts of data and...

Marketing Mix Modelling – Part 22023-03-25T07:59:04+00:00

The Turning Point for Mobile Advertising Is SKAdNetwork 4.0, Probably


SKAdNetwork (SKAN) is an attribution framework developed by Apple. It was introduced in 2018 to protect user privacy while still allowing advertisers to measure the effectiveness of their ad campaigns. The framework provides a way for advertisers to receive aggregated data abou...

The Turning Point for Mobile Advertising Is SKAdNetwork 4.0, Probably2023-03-09T14:55:14+00:00

Programmatic Ads Waste Your Budget: Here Is How


Programmatic advertising is marketing in easy mode. You can purchase ad space on thousands of apps and websites instead of dealing with publishers directly. And for the dollars you put in, you get a bunch of impressions, clicks, and conversions. So you can see exactly what you got in return...

Programmatic Ads Waste Your Budget: Here Is How2023-03-15T16:21:36+00:00

How Generative AI Can Change the Advertising Industry for Good


Artificial intelligence and machine learning already play a huge role in advertising. For years, Meta, TikTok, Google, and other platforms have used AI to enhance the targeting capabilities they offer advertisers. Generative AI is now making a big impact. Major brands like...

How Generative AI Can Change the Advertising Industry for Good2023-02-22T09:07:38+00:00

Marketing Tools You Should Use in 2023


When you’re busy managing campaigns and budgets, it can be hard to keep up with the latest innovations in the marketing world. That’s why we’ve compiled this list of digital marketing tools to make your life easier in 2023. You’ll likely be familiar with some of the tools, but...

Marketing Tools You Should Use in 20232023-02-17T11:11:59+00:00

Behind Tinder’s Marketing Strategy


The story of Tinder’s marketing in its earliest days is legendary, as the new and unknown app hit 15,000 users in its first week. One might assume that early and clever design decisions – the swipe! – meant Tinder was born poised for success. Well, not quite. The Tinder team also...

Behind Tinder’s Marketing Strategy2023-02-17T10:28:48+00:00

Performance Marketing vs Brand Marketing


The top-level goal of brand marketing and performance marketing is to generate sales. But there are significant differences between the two. Brand marketing is typically a more long-term strategy. This is because it can take time to establish an emotional connection with consumers that...

Performance Marketing vs Brand Marketing2023-01-25T10:40:19+00:00

Opinion: What Does Elon’s Takeover Mean for Advertisers?


As an ad channel, Twitter has always had its ups and downs. After the takeover, there are still benefits and risks in using the platform in your marketing mix. Elon Musk is a successful businessman. And like other social media platforms, Twitter relies on ad revenue. It’s highly unlikely that he will do anything that risks 90%...

Opinion: What Does Elon’s Takeover Mean for Advertisers?2023-01-20T12:46:00+00:00

5 Lessons From Airbnb’s Marketing Strategy


When confronted with changing circumstances, Airbnb has found a way to adapt its marketing strategies to the needs and preferences of its customers. You can capitalize on opportunities and react quickly to overcome challenges by being agile and willing to adapt....

5 Lessons From Airbnb’s Marketing Strategy2023-01-20T11:08:57+00:00
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