Here’s why PMAX sucks!
April 24, 2025
What Is Google Ads Performance Max? Performance Max (often shortened to PMax) is Google’s “all-in-one” campaign type that pushes ads across Search, Shopping, YouTube, Display,
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Dive into the dynamic world of app marketing with the Apptica Conversations podcast series, your premier source for insights and expert discussions in the field.
Our series is an invaluable resource for anyone looking to understand the nuances of user acquisition, the challenges and strategies around iOS campaigns, and the keys to sustained overall growth in the highly competitive mobile app landscape.
Every episode features in-depth conversations with leading industry experts, such as Performance Marketing Directors, Growth Hackers, and User Acquisition Managers, who share their firsthand experiences, strategies, and actionable tips.
What Is Google Ads Performance Max? Performance Max (often shortened to PMax) is Google’s “all-in-one” campaign type that pushes ads across Search, Shopping, YouTube, Display,
In a world where app success hinges on effective advertising, mastering Meta (formerly Facebook) ads is non-negotiable. And who better to guide you through the
A glimpse into the future of App Marketing with Pablo Perez In the recent Business of Apps Podcast episode, Pablo Perez tells about a mistake that could cost
Are you keeping pace with the ever-evolving landscape of TikTok’s advertising capabilities? Our Performance Marketing Manager teamed up with Remerge and joined their popular “Apptivate”
User acquisition in the world of digital marketing can be a daunting and intricate task. With ever-evolving strategies, platforms, and data to consider, even experienced
In a recent episode of the “Pathmonk Presents” podcast, we had the honor to be represented by Pablo Pérez, our Performance Marketing Director. Pablo
The world of apps changes fast as phone makers and digital power-players jockey for position, app marketers have to be nimble and stay smart. TDA talked with Andre Kempe of Admiral Media about his path to the industry and ways agencies like…
The world of apps changes fast as phone makers and digital power-players jockey for position, app marketers have to be nimble and stay smart. TDA talked with Andre Kempe of Admiral Media about his path to the industry and ways agencies like…
Today’s Topics Include: the current state of the in-app advertising, what is web 3.0, what is web3 advertising, what’s coming for web3 ads, what bugs Andre about the app industry. Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media & Admiral Studio…
Our guest today is Tobias Boerner. Tobias is the Co-Founder at Wallet Ads, Appic and Admiral Studio. In today’s episode, we talk about Wallet ads, and how users’ history on the blockchain allows hyper-targeting of ads to them on web 3.