TikTok has introduced some great new features for businesses looking to advertise on the platform. Here, we break down what these new formats are and how they can help refresh your TikTok marketing strategy. Here comes the list of new TikTok ads to boost performance.
Table of Contents
Lead Gen Ads
The Lead Gen Ads are just another of TikTok’s features turning users into customers. Lead Gen ads are fully customizable forms that advertisers can use in-feed. So businesses can create forms and messages tailored to their desired target demographic. From there, users simply fill out a form, providing basic information to express their interest in a product or service.
The information from these forms is essential to reach interested existing and future customers, boosting engagement and helping connect to users. TikTok further helps out with leads that can be downloaded or activated, or basic information approved by the user to share with advertisers.
About the Collection Ads
These ads bring a new interactive shopping experience to TikTok, making them a fantastic e-commerce solution for businesses. As of now, businesses have reported a 13% increase in CTR and homepage visits from using the feature. Retailers can create landing pages to highlight featured products or discounts in their lineup, and users can quickly click and purchase the item, giving great leads.
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About the Showcase Tiles
TikTok has now introduced a new feature that syncs your account to Shopify. This way makes running effective campaigns easier than ever. Advertisers can now manage and optimize their campaigns through detailed metrics and insights on video performance. For an additional price, TikTok offers even further comprehensive breakdowns of data performance, boosting ROI in the long run.