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TikTok as a marketing tool – here and now!

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Following up on our previous analysis of the efficiency of TikTok ads, we are ready to share some new and promising data from the last 30 days from one of our clients from the nutrition sector.

TikTok as a channel is still under-rated among advertisers or many didn’t get a chance to get an advertiser account. As far as we know TikTok still limits access to agencies or very selected direct advertisers. This means the available inventory is still relatively cheap compared to other channels and users are not saturated with ads yet and click quite a lot. We expect this to change rather sooner than later as more and more advertisers & agencies will get whitelisted. Get in touch if you want to kickstart your own TikTok Ads and don’t want to wait for the day when everyone else puts their budget on that channel.

If you would like to read more about the possibilities of  TikTok as a marketing tool, take a look here.

The results of the last 30 days:

 

You will easily recognize the difference between the main channel everybody is on and a channel that is relatively new. You buy into new audiences for extremely cheap and our data shows that the conversion rates post install are absolutely on par with any other digital user acquisition channel that we manage. So there is no reason why not to scale hard on that channel as long as the inventory is cheap.

The best way to bid for your customers:

Bidding is an important part of the overall ad creation process. There are various types of bidding methods available on TikTok that depend on your overall strategy and objectives. Figuring out which method is right for you can be a challenge, but it is important to take the time to understand all methods before running a campaign. Currently, TikTok Ads provides 4 different bidding methods: Cost per Click (CPC), Optimized Cost per Click (oCPC), Cost per mille/thousand (CPM), Cost per Thousand Views (CPV).

  • CPC means your bid is the cost you are willing to pay per click. The system will deliver your ads to users who are most likely to click them at a cost that is as close to your bid as possible. Applicable Advertising Objects are Traffic, App Install and Conversion.
  • oCPC means your bid is the cost you are willing to pay per result. The system will deliver your ads to users who are more likely to take the action you want at a cost that is as close to your bid as possible. For example, if your marketing goal is to drive more users to your app page to install your gaming app, when using the oCPC bidding method, the system will deliver your ads to those who are more likely to install the app, but will charge you based on clicks to your app page. Applicable Advertising Objects are App Install and Conversion.
  • CPM means your bid is the price you are willing to pay for one thousand impressions. The system will deliver your ads to get the most exposure and reach to as many customers as possible within your budget. Applicable Advertising Objects are Reach and Traffic.
  • CPV (currently in Beta and only available for certain accounts) means your bid is the price you are willing to pay for per one thousand 6-second or 2-second video views. The system will deliver your video to get as many views as possible within your budget. Applicable Advertising Object is Video View.

If you are interested to start running UA on TikTok just get in touch. We are experts in rapid scaling environments and have helped many apps with super fast growth & experiments. If you want to get more information from past clients, just have a look at our Clutch profile or reach out to some of our clients. We are happy to make you an intro!

 

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