Data & Insights Archives

Tracking iOS User Acquisition ROI: To SKAN or not to SKAN?

Debora Paladino2023-09-21T14:15:11+00:00

The recent launch of iOS 17 brought some game-changing updates. One of the biggest? The new privacy manifests. But that's not all. SKAN 4.0, (StoreKit

Tracking iOS User Acquisition ROI: To SKAN or not to SKAN?Debora Paladino2023-09-21T14:15:11+00:00

Say Goodbye to Attribution: Embracing Incrementality

Kevin2023-09-20T10:09:45+00:00

Back in 2015, a leading mobile gaming firm ushered in a new era by hiring a CMO deeply rooted in brand development. Despite spending nearly

Say Goodbye to Attribution: Embracing IncrementalityKevin2023-09-20T10:09:45+00:00

Get More App Success with ASO A/B Testing

Debora Paladino2023-09-21T11:51:14+00:00

In today's app-dominated world, visibility is king. Whether you're an innovative app creator or a strategic mobile app CMO, the challenge lies in making your

Get More App Success with ASO A/B TestingDebora Paladino2023-09-21T11:51:14+00:00

The Power of User Segmentation: How to Allocate Your Budgets for Prospects, Cold and Hot Retargeting

Andre Kempe2023-09-20T09:11:52+00:00

Most brands’ number 1 marketing goal is constantly trying to reach new users and expand their reach, but it’s important to think about lapsed or churned users, how to re-engage them, and set aside a budget for them from the get-go.

The Power of User Segmentation: How to Allocate Your Budgets for Prospects, Cold and Hot RetargetingAndre Kempe2023-09-20T09:11:52+00:00