The Power of User Segmentation: How to Allocate Your Budgets for Prospects, Cold and Hot Retargeting

2022-10-21T13:20:07+00:00

Most brands’ number 1 marketing goal is constantly trying to reach new users and expand their reach, but it’s important to think about lapsed or churned users, how to re-engage them, and set aside a budget for them from the get-go.