This 2023 article explores the measurement questions around iOS 17 and SKAN 4.0, as those changes were being discussed. For a current UA decision, separate
Travel Apps Are the New Black? A new study by Adjust has proven something that most of us, mobile advertising professionals, probably already knew but
This August 2023 article opens with an anecdote about an unnamed mobile gaming company spending nearly $1M a day in 2015 and pausing its campaigns
ASO A/B testing compares store-listing treatments to learn whether a specific change improves the result you care about. For an app growth team, start with
Most brands’ number 1 marketing goal is constantly trying to reach new users and expand their reach, but it’s important to think about lapsed or churned users, how to re-engage them, and set aside a budget for them from the get-go.
