Performance Marketing Blog

K-factor is the average number of new users each existing user brings in through invites, shares, and word of mouth. For mobile apps it is

UGC ads for mobile apps are creator-style creatives that cut CPI and lift ROAS. Admiral Media’s guide covers formats, testing, and real client results.

Answer engine optimization for apps is the practice of structuring your app’s content, entities, and public evidence so that AI answer engines like ChatGPT, Perplexity,

SKAdNetwork conversion values are the small, privacy-limited signals an iOS app encodes after an install to tell an ad network what a new user did,

App retargeting is the practice of serving paid ads to people who already have your app installed, with the goal of bringing dormant users back,

Playable ads are interactive, HTML5-based ad units that let a user try a simplified version of an app or game directly inside the ad, before

Meta Advantage+ App Campaigns (ASC) are Meta’s fully automated app-acquisition campaign type, where machine learning controls audience selection, placement, budget allocation, and creative rotation across

Web-to-app advertising is a paid acquisition method where Meta sends the ad click to a mobile web page first, where the user can see an

Google App Campaigns are Google’s fully automated campaign type for promoting mobile apps, running a single campaign that serves ads across Google Search, Google Play,

Marketing mix modeling for mobile apps is a statistical method that measures how each marketing channel, plus non-media factors like seasonality and price, drives installs,