Mobile app launch strategy: Admiral Media’s Launch Ladder for pre-launch, soft launch and hard launch, with real results from TIER, Inshallah and ØNSK.
App event optimization explained: how to choose the in-app event your Google, Meta and TikTok app campaigns bid on, with platform thresholds and case results.
Short answer: Creative Assets are new App Store images and videos, announced at WWDC26, that appear in the product page header and in search results,
Short answer: In 2026 Apple Ads started showing ads further down App Store search results, not only in the slot at the top. Almost 65%
Learn how to calculate mobile app LTV, read it early, and turn it into bid targets, with Admiral Media case study results and 2026 benchmarks.
A Q4 user acquisition strategy for mobile apps: when to test, defend, and scale through Black Friday and the New Year, with category timing and sourced data.
Subscription app pricing strategy for 2026: benchmark data, the Plan-Fit Matrix for weekly, monthly or annual plans, store rules and a break-even calculator.
Push notification strategy for mobile apps: 2026 opt-in benchmarks, a Send-or-Hold Test for every message, iOS vs Android rules and a reach calculator.
A practical checklist for transferring app marketing accounts, measurement, creative and campaign knowledge, with clear ownership and acceptance checks.
AI app user acquisition means finding customers for an AI-enabled app while accounting for the app’s actual revenue, retention and variable service costs. Category benchmarks
