Before knowing the term ASO Competitive research and analysis, we must first understand what is “App Store Optimization or ASO” and why it is necessary. ASO refers to improving the visibility of an app in an app store by using the SEO approach e.g. using optimized keywords that are most...
Marketers and data scientists alike laugh in the face of such philosophical pessimism. That’s because, with sophisticated marketing mix modeling, predicting the future is what marketing professionals try to do. And, in 2023, with access to vast amounts of data and...
SKAdNetwork (SKAN) is an attribution framework developed by Apple. It was introduced in 2018 to protect user privacy while still allowing advertisers to measure the effectiveness of their ad campaigns. The framework provides a way for advertisers to receive aggregated data abou...
In short, TikTok spark ads are an innovative way for brands to get in touch with their audiences through their marketing campaigns. With higher completion and conversion rates compared to other ads, the impact of spark ads cannot be denied...
TikTok is creating a huge impact in the marketing world with its increasing audience and interesting hashtags and Trends. So, any e-commerce store whose target audience is the Young generation can create interesting and amazing ads according to their purpose and can bring millions of viewers to their brand...
Programmatic advertising is marketing in easy mode. You can purchase ad space on thousands of apps and websites instead of dealing with publishers directly. And for the dollars you put in, you get a bunch of impressions, clicks, and conversions. So you can see exactly what you got in return...
Artificial intelligence and machine learning already play a huge role in advertising. For years, Meta, TikTok, Google, and other platforms have used AI to enhance the targeting capabilities they offer advertisers. Generative AI is now making a big impact. Major brands like...
When you’re busy managing campaigns and budgets, it can be hard to keep up with the latest innovations in the marketing world. That’s why we’ve compiled this list of digital marketing tools to make your life easier in 2023. You’ll likely be familiar with some of the tools, but...
The story of Tinder’s marketing in its earliest days is legendary, as the new and unknown app hit 15,000 users in its first week. One might assume that early and clever design decisions – the swipe! – meant Tinder was born poised for success. Well, not quite. The Tinder team also...
The top-level goal of brand marketing and performance marketing is to generate sales. But there are significant differences between the two. Brand marketing is typically a more long-term strategy. This is because it can take time to establish an emotional connection with consumers that...
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