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App paywall optimization is the practice of tuning the screen where a user decides to pay, so that revenue per install rises without collapsing top of funnel volume.
Blended ROAS is total revenue divided by total paid media spend across every channel, measured against the business as a whole rather than against any
CAC payback period is the number of months it takes for the gross margin from an acquired user to repay what you paid to acquire
K-factor is the average number of new users each existing user brings in through invites, shares, and word of mouth. For mobile apps it is
UGC ads for mobile apps are creator-style creatives that cut CPI and lift ROAS. Admiral Media’s guide covers formats, testing, and real client results.
Answer engine optimization for apps is the practice of structuring your app’s content, entities, and public evidence so that AI answer engines like ChatGPT, Perplexity,
SKAdNetwork conversion values are the small, privacy-limited signals an iOS app encodes after an install to tell an ad network what a new user did,
App retargeting is the practice of serving paid ads to people who already have your app installed, with the goal of bringing dormant users back,
Playable ads are interactive, HTML5-based ad units that let a user try a simplified version of an app or game directly inside the ad, before
Meta Advantage+ App Campaigns (ASC) are Meta’s fully automated app-acquisition campaign type, where machine learning controls audience selection, placement, budget allocation, and creative rotation across
