Creatives’ magic: How one ad can reduce the CPI by 57% on TikTok

2022-06-30T07:06:34+00:00

We have been running campaigns for a while already for a meditation and mindfulness app with over 2,000 guided meditation sessions in 6 languages and used by 8 million people worldwide. Not long ago, we started testing a new channel with high popularity these days...

Creatives’ magic: How one ad can reduce the CPI by 57% on TikTok2022-06-30T07:06:34+00:00

Why A/B testing on TikTok is wasting your money?

2022-07-06T07:55:38+00:00

Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify copy and creatives that resonate with target audiences. But is A/B testing on TikTok wasting your money, and how does it compare to Facebook A/B testing?

Why A/B testing on TikTok is wasting your money?2022-07-06T07:55:38+00:00

What is Android Privacy Sandbox? A marketers’ guide

2022-07-06T09:42:25+00:00

The introduction of the Android Privacy Sandbox will restrict advertisers' access to user data, thus shifting how app owners run their marketing campaigns. With more than two-thirds of the world using Android, it’s essential for marketers to come to terms with these...

What is Android Privacy Sandbox? A marketers’ guide2022-07-06T09:42:25+00:00

Deep Linking for Dummies

2022-05-11T16:21:18+00:00

Deep linking is a term often associated with improving user experience and re-engaging consumers. But what exactly are deep links? To put it simply, deep links are URLs that take you to a specific page of a mobile app. Deep links can be planted just about anywhere...

Deep Linking for Dummies2022-05-11T16:21:18+00:00

The rise of Android Advertising

2022-05-10T16:36:15+00:00

As consumer privacy continues to improve, Android remains in the corner of advertisers, and it’s time we begin to embrace them. Mobile marketers can no longer depend solely on iOS for user acquisition. There are plenty of ways that businesses can leverage Android to increase UA.

The rise of Android Advertising2022-05-10T16:36:15+00:00

How To Build A Successful App User Acquisition Strategy?

2022-05-04T14:33:33+00:00

How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Don’t be afraid to experiment and don’t forget to monitor your competitors. 

How To Build A Successful App User Acquisition Strategy?2022-05-04T14:33:33+00:00

Cohort Reports with iOS14 changes

2022-05-03T11:45:35+00:00

The changes brought about by the rollout of iOS 14.5+ have altered marketing strategies, but they have not been as severe for user acquisition or retention as many people predicted, at least for brands spending 7-figure on advertising budgets.

Cohort Reports with iOS14 changes2022-05-03T11:45:35+00:00

Facebook and Google Bidding Strategies: When & How to Use Them

2022-06-25T06:24:33+00:00

When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?

Facebook and Google Bidding Strategies: When & How to Use Them2022-06-25T06:24:33+00:00

How we lowered our Client’s CPIs with TikTok’s new App Profile Feature

2022-06-25T06:28:24+00:00

TikTok has recently launched a new feature called App Profile and, as your TikTok experts, we would like to introduce you to it and analyze its impact on performance. First, let’s identify TikTok’s new App Profile Feature. You will find it in the ad section of TikTok inside the app in the App Profile segment. You can edit most things...

How we lowered our Client’s CPIs with TikTok’s new App Profile Feature2022-06-25T06:28:24+00:00

The top 6 things your marketing team may be missing

2022-07-06T07:51:38+00:00

There are so many moving parts when it comes to marketing, and it’s difficult to keep track of each of them. As your brand evolves, your focus might be on what the next steps look like and how you can drive more sales from a new product...

The top 6 things your marketing team may be missing2022-07-06T07:51:38+00:00
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