A Guide to Nailing ASO and Debunking Myths
Debora Paladino2023-09-29T11:13:40+00:00App Store Optimization (ASO) is the secret behind the most successful apps in the digital marketplace. It’s the process of optimizing various elements of your
Performance Marketing Recipe: Interview with Pablo Pérez
Debora Paladino2023-09-21T11:52:32+00:00https://open.spotify.com/episode/5BFcyMBV4EbMc1Oih07lI7?si=2b0038b660964b80  In a recent episode of the "Pathmonk Presents" podcast, we had the honor to be represented by Pablo Pérez, our Performance Marketing Director.
Tracking iOS User Acquisition ROI: To SKAN or not to SKAN?
Debora Paladino2023-09-21T14:15:11+00:00The recent launch of iOS 17 brought some game-changing updates. One of the biggest? The new privacy manifests. But that's not all. SKAN 4.0, (StoreKit
Travel App Installs and Revenue On the Rise
Debora Paladino2023-09-29T11:02:34+00:00Travel Apps Are the New Black? A new study by Adjust has proven something that most of us, mobile advertising professionals, probably already knew but
Why Advantage+ App Campaigns (A+AC) are not always your best friend!
Kevin2023-09-16T13:16:06+00:00The Advantage+ App Campaigns (A+AC) — (formerly known as Automated App Ads (AAA)) — stand out as a pinnacle of automation and optimization. In this
Say Goodbye to Attribution: Embracing Incrementality
Kevin2023-09-20T10:09:45+00:00Back in 2015, a leading mobile gaming firm ushered in a new era by hiring a CMO deeply rooted in brand development. Despite spending nearly
Instagram Is Leading in Creator Engagement and Ad Performance
Debora Paladino2023-09-20T19:59:14+00:00Even though TikTok is actively challenging Instagram and trying to outperform it as the most popular social media app among advertisers, by the majority of
TikTok Search Ads Toggle Allows Placing Ads in Its Search Results
Debora Paladino2023-09-20T10:05:07+00:00TikTok just recently, on August 22, 2023, has made quite an exciting announcement for the mobile advertising industry participants. The app has launched a new
How to use AI for Content Creation with the TikTok Script Generator
Debora Paladino2023-09-19T18:44:55+00:00This article examines the recent addition of an AI-driven tool to the Creative Center: the TikTok Script Generator, and the implications it has for the
How TikTok’s Commercial Content Library (Ads Library) works
Kevin2023-09-20T09:29:01+00:00Introducing TikTok's Commercial Content Library TikTok has emerged as a social media powerhouse and recognizing the evolving needs of marketers, they unveiled their latest feature
