Performance Marketing Blog

An app growth methodology is a repeatable, end-to-end system that turns paid spend into profitable users, measured against cohort-level lifetime value rather than installs. It

AI search optimization is the practice of structuring brand content, citations, and entity signals so that large language models like ChatGPT, Perplexity, Google AI Overviews,

An app marketing agency in Amsterdam is a specialist performance partner that plans, runs, and scales user acquisition, App Store Optimization (ASO), creative production, and

An app marketing agency in Madrid is a specialist performance partner that combines paid user acquisition, App Store Optimization (ASO), creative production in Spanish and

An app marketing agency in Paris is a specialist performance partner that combines paid user acquisition, creative production, App Store Optimization (ASO), and lifecycle measurement

An app marketing agency in Berlin is a specialist performance partner that combines paid user acquisition, in-house creative production, App Store Optimization (ASO), and lifecycle

An app marketing agency in New York is a specialist performance partner that combines paid user acquisition, creative production, App Store Optimization (ASO), and lifecycle

Six months ago, I thought AI characters in performance ads were a useful side experiment. Worth testing. Not worth shipping. The data forced a different

An app marketing agency in London is a specialist performance partner that combines paid user acquisition, creative production, App Store Optimization (ASO), and lifecycle measurement