A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let’s compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.
For many years, LTV has quietly yet consistently sat on the throne of the metrics used by advertisers all over the ecosystem to decide on how effective their advertising is and how to allocate budgets properly to maximize returns and keep…
In this article, we talk about the potential impact of Apple’s new policy and how iOS14 changes are hurting small businesses. These iOS14 changes are a good step to ensure users’ privacy, and we all agree. Big companies are able to spend big. But that means that they’ll eventually increase…
Apple announced they will be stripping Facebook, Google, and Twitter of their status as self-attributing networks in the next version of iOS. With this change, advertisers will be able to opt in to get copies of the winning postbacks via SKAN…
Apple’s iOS 14 is changing the advertising industry once and for all. The SKAdnetwork master map to answer all your iOS14 questions. Does Facebook use View Through attribution and how does Google track and report your app campaigns?
We ran experiments with Adjust tracking on Liftoff + Twitter and here are the results. PCM will offer support for measuring app-to-web conversions on iOS and iPadOS apps and will not be available in SKAdNetwork, which is…
