Remember the thrill of launching your first iOS app? The feeling you got as you watched it go live on the App Store, ready to
In an era where data privacy and user control over personal information take the center stage, Apple continues its trajectory towards enhancing user privacy with
The recent launch of iOS 17 brought some game-changing updates. One of the biggest? The new privacy manifests. But that’s not all. SKAN 4.0, (StoreKit
Travel Apps Are the New Black? A new study by Adjust has proven something that most of us, mobile advertising professionals, probably already knew but
Apple’s iOS 17 introduced two major privacy enhancements. These could pose limitations for the mobile advertising industry and reshape it big time, Link Tracking Protection
Apple’s App Store has been a pioneer in the app distribution market since its inception in 2008. The 2022 App Store Transparency Report sheds light
Apple’s Custom Product Page is an entry point to more downloads. After Apple’s IOS 14 update, many marketers feared it was the end for customization. However, custom product pages are one of the few new weapons marketers can add to their arsenal in 2022.Â
A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let’s compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.
For many years, LTV has quietly yet consistently sat on the throne of the metrics used by advertisers all over the ecosystem to decide on how effective their advertising is and how to allocate budgets properly to maximize returns and keep…
Apple recently announced several significant updates related to the App Store during WWDC21. There were some significant tweaks for App Store Optimization, and the most important announcement was the launch of custom product pages.
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