Dating app growth has become one of the most competitive challenges in the mobile industry. From crowded markets to shifting user expectations, scaling a dating
This article uses spring 2024 events as examples of seasonal ASO planning. Treat the calendar as a historical reference, then choose current events only where
Remember the thrill of launching your first iOS app? The feeling you got as you watched it go live on the App Store, ready to
In an era where data privacy and user control over personal information take the center stage, Apple continues its trajectory towards enhancing user privacy with
This 2023 article explores the measurement questions around iOS 17 and SKAN 4.0, as those changes were being discussed. For a current UA decision, separate
Travel Apps Are the New Black? A new study by Adjust has proven something that most of us, mobile advertising professionals, probably already knew but
The Advantage+ App Campaigns (A+AC) — (formerly known as Automated App Ads (AAA)) — stand out as a pinnacle of automation and optimization. In this
Apple’s iOS 17 introduced two major privacy enhancements. These could pose limitations for the mobile advertising industry and reshape it big time, Link Tracking Protection
Apple’s App Store has been a pioneer in the app distribution market since its inception in 2008. The 2022 App Store Transparency Report sheds light
In digital marketing, “performance marketing” refers to a metrics-based approach. Businesses that wish to reach a significant audience benefit from payment based on content engagement. Performance marketing refers to internet advertising where corporations only pay…
