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Performance Marketing: All You Need To Know

Everything you must know about performance marketing

In digital marketing, “performance marketing” refers to a metrics-based approach. Businesses that wish to reach a significant audience benefit from payment based on content engagement. Performance marketing refers to internet advertising where corporations only pay…

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Mobile Attribution after iOS14

To MMP or not to MMP? Mobile Attribution after iOS14

A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let’s compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.

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LTV still relevant in the post-iOS 14 world

Is LTV still relevant in the post-iOS 14 world?

For many years, LTV has quietly yet consistently sat on the throne of the metrics used by advertisers all over the ecosystem to decide on how effective their advertising is and how to allocate budgets properly to maximize returns and keep…

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