Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google's interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies.
We've had the pleasure of working with numerous clients across various industries. Recently, a significant and unexpected change to Meta's (formerly Facebook) location targeting feature caught our attention. This update has left many clients wondering how it might affect their advertising campaigns.
Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human ...
The launch of Microsoft Ads' PLA Extension marks a significant step forward in retail media advertising. By providing marketers with a unified approach to reach shoppers across onsite and offsite channels, drives brand awareness, increases audience reach, and ultimately, boosts sales...
The introduction of Reminder Ads and Ads in Search Results on Instagram presents a fantastic opportunity for businesses to upgrade their marketing strategies and scale conversions. These new ad formats enable brands to build anticipation for upcoming events, reach users actively ...
These six new features in Reddit Ads Manager have the potential to greatly impact our clients' paid media strategies and budgets. By leveraging these enhancements, we can optimize our campaigns to improve performance and user experience, and ultimately achieve better ROI for our clients.
The launch of Microsoft's new app store for mobile games presents both opportunities and challenges for app developers. The potential benefits include reaching new audiences and breaking the duopoly of Apple and Google in-app distribution. However, developers must navigate...
The addition of product feeds to Discovery ads presents a valuable opportunity for brands to enhance their branding strategies while driving conversions. By leveraging this feature, alongside improved reporting and measurement tools, brands can create more engaging and personalized ad experiences for ...
