Newsletter

Cookie Crumbles: Google tests Interest-Based Advertising

2023-05-30T09:37:16+00:00

Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google's interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies. 

Cookie Crumbles: Google tests Interest-Based Advertising2023-05-30T09:37:16+00:00

Meta’s Location Targeting Update and some Insights on Its Impact on some industries

2023-05-08T09:07:34+00:00

We've had the pleasure of working with numerous clients across various industries. Recently, a significant and unexpected change to Meta's (formerly Facebook) location targeting feature caught our attention. This update has left many clients wondering how it might affect their advertising campaigns.

Meta’s Location Targeting Update and some Insights on Its Impact on some industries2023-05-08T09:07:34+00:00

Google updates their advertising platform with Generative AI integration

2023-05-30T10:06:04+00:00

Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human ...

Google updates their advertising platform with Generative AI integration2023-05-30T10:06:04+00:00

PLA Extension by Microsoft Ads: A new era in unified Retail Advertising

2023-04-21T15:08:58+00:00

The launch of Microsoft Ads' PLA Extension marks a significant step forward in retail media advertising. By providing marketers with a unified approach to reach shoppers across onsite and offsite channels, drives brand awareness, increases audience reach, and ultimately, boosts sales...

PLA Extension by Microsoft Ads: A new era in unified Retail Advertising2023-04-21T15:08:58+00:00

Leverage New Instagram Ad Formats to Upgrade Strategies and Scale Conversions

2023-04-06T08:38:22+00:00

The introduction of Reminder Ads and Ads in Search Results on Instagram presents a fantastic opportunity for businesses to upgrade their marketing strategies and scale conversions. These new ad formats enable brands to build anticipation for upcoming events, reach users actively ...

Leverage New Instagram Ad Formats to Upgrade Strategies and Scale Conversions2023-04-06T08:38:22+00:00

6 Exciting New Features in Reddit Ads Manager: A Paid Campaign Manager’s Perspective

2023-04-06T08:40:37+00:00

These six new features in Reddit Ads Manager have the potential to greatly impact our clients' paid media strategies and budgets. By leveraging these enhancements, we can optimize our campaigns to improve performance and user experience, and ultimately achieve better ROI for our clients.

6 Exciting New Features in Reddit Ads Manager: A Paid Campaign Manager’s Perspective2023-04-06T08:40:37+00:00

Microsoft’s New App Store: Opportunities and Challenges for App Developers

2023-04-06T08:36:46+00:00

The launch of Microsoft's new app store for mobile games presents both opportunities and challenges for app developers. The potential benefits include reaching new audiences and breaking the duopoly of Apple and Google in-app distribution. However, developers must navigate...

Microsoft’s New App Store: Opportunities and Challenges for App Developers2023-04-06T08:36:46+00:00

Boost Brand Awareness and Conversions with Google’s Product Feeds for Discovery Ads

2023-04-06T08:31:09+00:00

The addition of product feeds to Discovery ads presents a valuable opportunity for brands to enhance their branding strategies while driving conversions. By leveraging this feature, alongside improved reporting and measurement tools, brands can create more engaging and personalized ad experiences for ...

Boost Brand Awareness and Conversions with Google’s Product Feeds for Discovery Ads2023-04-06T08:31:09+00:00
Go to Top