App Store Optimization (ASO) basically involves all the activities you do for the optimization of your app. This in turn leads to your app being ranked higher on an app store (increased visibility) which is a must to increase conversion rates and app downloads…
Meta has released their Aggregated Event Measurement protocol in response to Apple’s iOS 14.5 update, helping advertisers accumulate more data for their ad campaigns. It’s a way for you to see how your site is performing across the board—not just on one or two devices.
15 steps to increase mobile app downloads: It is important for app manufacturers to use mobile app marketing or other promotional strategies to increase app visibility. Marketing will bring more eyes to your app, which will increase mobile app downloads.
For using TikTok for business, you need tools that will help you to design your ads, build your strategy, and work efficiently. In this article, we will be covering some major TikTok tools for business. Read it until the end. It will be worth your time.
As the internet becomes more and more geared toward ephemeral image-based and video content, what place does copy have in today’s marketing world? Is it just filler surrounding the main event, or does it have value?
Influencer marketing is about building relationships between companies and consumers by leveraging people who already have strong connections with audiences who could use what you offer. When it comes to mobile apps, this mutual relationship of trust between the influencer…
Is more expensive always better? How not to fall into a pricing trap with your app – This is a guest post by Anna Yukhtenko, Head of Analytics at Hutch. Developing an awesome app is not the only ingredient in the recipe for success. Wait, scratch that…
We have been running campaigns for a while already for a meditation and mindfulness app with over 2,000 guided meditation sessions in 6 languages and used by 8 million people worldwide. Not long ago, we started testing a new channel with high popularity these days…
Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify copy and creatives that resonate with target audiences. But is A/B testing on TikTok wasting your money, and how does it compare to Facebook A/B testing?
The introduction of the Android Privacy Sandbox will restrict advertisers’ access to user data, thus shifting how app owners run their marketing campaigns. With more than two-thirds of the world using Android, it’s essential for marketers to come to terms with these…
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