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Best Facebook Ads Strategy for eCommerce

Best Facebook Ads Strategy for eCommerce

In short, there is no definitive strategy to help you become successful overnight. But a mixture of certain practices, experimenting with different ideas, and being consistent with your ad campaigns can help you gain customers in the long run…

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Why A/B testing on TikTok is wasting your money?

Why A/B testing on TikTok is wasting your money?

Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify copy and creatives that resonate with target audiences. But is A/B testing on TikTok wasting your money, and how does it compare to Facebook A/B testing?

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How to push down Facebook Ads CPMs

How to push down those Facebook Ads CPMs

If you have been seeing a rise in your Facebook ad’s CPM rates over the past couple of months, you are not alone. There is a lot of talk about this increase in costs in the ad community. So let’s see how to push down Facebook ads CPMs.

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Facebook vs Pinterest

Facebook vs Pinterest: why smaller is sometimes bigger

If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.

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