Facebook and Google Bidding Strategies: When & How to Use Them

2022-04-07T13:16:04+00:00

When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?

Facebook and Google Bidding Strategies: When & How to Use Them2022-04-07T13:16:04+00:00

Target your competitors, delete your pixel, and benchmark your CTR. Facebook Ads Guide.

2022-03-25T17:17:37+00:00

Facebook is a great platform for marketers, and it has a huge user base that makes it the first go-to platform for advertising on social media. This sometimes makes it hard to win on Facebook. Things like a benchmark for CTR and Ad Recall Lift are really important...

Target your competitors, delete your pixel, and benchmark your CTR. Facebook Ads Guide.2022-03-25T17:17:37+00:00

How to access Facebook granular data for Android through Google Install Referrer API

2022-03-25T17:19:23+00:00

Facebook announced, starting from October 29, 2021, user-level attribution data (raw data) of users who install an app through a Facebook ad after this date will be restricted as a result of Facebook depreciating its Advanced Mobile Measurement (AMM) program. 

How to access Facebook granular data for Android through Google Install Referrer API2022-03-25T17:19:23+00:00

How to push down those Facebook Ads CPMs

2022-03-25T17:19:49+00:00

If you have been seeing a rise in your Facebook ad’s CPM rates over the past couple of months, you are not alone. There is a lot of talk about this increase in costs in the ad community. So let's see how to push down Facebook ads CPMs.

How to push down those Facebook Ads CPMs2022-03-25T17:19:49+00:00

Facebook vs Pinterest: why smaller is sometimes bigger

2022-03-25T17:20:36+00:00

If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.

Facebook vs Pinterest: why smaller is sometimes bigger2022-03-25T17:20:36+00:00

How to amplify your growth on Facebook Ads

2022-03-25T17:22:31+00:00

You can win +150% ROAS with this strategy on Facebook. With some simple settings, you can easily win a lot on your performance marketing strategy. Just follow some common strategies known in the marketing industry...

How to amplify your growth on Facebook Ads2022-03-25T17:22:31+00:00

Video Engagement Report – TikTok Ads vs Facebook Ads

2022-03-25T17:24:19+00:00

Back to our current “hot” topic of comparing performance on TikTok Ads vs Facebook Ads, we are ready to share some new data, and at this time we focus on video engagement! We have analyzed the key metrics...

Video Engagement Report – TikTok Ads vs Facebook Ads2022-03-25T17:24:19+00:00

Corona’s impact on the mobile app industry. Part III.

2022-03-25T17:24:48+00:00

There is a lot going on in the world right now, brands and marketers are asking themselves how they can respond to the changed consumer behaviors, and what the best strategies are through these uncertain times.

Corona’s impact on the mobile app industry. Part III.2022-03-25T17:24:48+00:00
Go to Top