The Advantage+ App Campaigns (A+AC) — (formerly known as Automated App Ads (AAA)) — stand out as a pinnacle of automation and optimization. In this
Even though TikTok is actively challenging Instagram and trying to outperform it as the most popular social media app among advertisers, by the majority of
Cracking the Instagram Code: Understanding Instagram's Algorithms for Growth In the world of social media, brands go above and beyond to connect with their audiences
As the fastest app to generate 100 million signups, it is no secret that the platform has had an excellent start. Meta launched Threads, a
If you missed the recent "Winning user acquisition techniques for subscription apps" webinar featuring our Performance Marketing Director, Pablo Perez, then you've missed an enlightening
In short, there is no definitive strategy to help you become successful overnight. But a mixture of certain practices, experimenting with different ideas, and being consistent with your ad campaigns can help you gain customers in the long run...
Meta has released their Aggregated Event Measurement protocol in response to Apple’s iOS 14.5 update, helping advertisers accumulate more data for their ad campaigns. It's a way for you to see how your site is performing across the board—not just on one or two devices.
Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify copy and creatives that resonate with target audiences. But is A/B testing on TikTok wasting your money, and how does it compare to Facebook A/B testing?
When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?
Facebook is a great platform for marketers, and it has a huge user base that makes it the first go-to platform for advertising on social media. This sometimes makes it hard to win on Facebook. Things like a benchmark for CTR and Ad Recall Lift are really important...
