In a world where app success hinges on effective advertising, mastering Meta (formerly Facebook) ads is non-negotiable. And who better to guide you through the
Think your ads are cutting it? Without creative testing on Meta, you could be flying blind. I’ve witnessed firsthand the transformation of ads developing from
We find ourselves at the crossroads of a significant shift. We are zooming in on Meta, the parent company of Facebook and Instagram, and its
The Advantage+ App Campaigns (A+AC) — (formerly known as Automated App Ads (AAA)) — stand out as a pinnacle of automation and optimization. In this
Even though TikTok is actively challenging Instagram and trying to outperform it as the most popular social media app among advertisers, by the majority of
Cracking the Instagram Code: Understanding Instagram’s Algorithms for Growth In the world of social media, brands go above and beyond to connect with their audiences
As the fastest app to generate 100 million signups, it is no secret that the platform has had an excellent start. Meta launched Threads, a
If you missed the recent “Winning user acquisition techniques for subscription apps” webinar featuring our Performance Marketing Director, Pablo Perez, then you’ve missed an enlightening
In short, Facebook Ads manager allows you to create, manage and track your ads. By using Facebook Ads manager, you can manage all your ad campaigns on the go, allowing you to stay updated regarding any change. As always, it is suggested that you should be experimental and creative…
In digital marketing, “performance marketing” refers to a metrics-based approach. Businesses that wish to reach a significant audience benefit from payment based on content engagement. Performance marketing refers to internet advertising where corporations only pay…
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