As a Performance Marketing & Growth Agency, managing millions of dollars in adspend every month we see a wide range of marketing strategies, tracking solutions and more. We are sharing our expertise and insights happily and discuss them with everyone in the industry. On this page you can watch, hear and read all our public presentations, podcasts & events.
Podcasts for Performance Marketing & User Engagement
TikTok Audiences – with Andre Kempe
The story of early adoption by teenagers of YouTube, Instagram, and Snapchat repeats itself with TikTok. Ask anybody on the street “Who is using TikTok?” and they would reply “Of course teens!”. The thing is – it is not a necessary truth, in fact, the platform has not been solely used by Gen Z.
How to set up a mobile CRM – with Florian Gleissner
Discover how to set up a mobile CRM and how to use it to increase your retention and monetization. Plus, you'll learn the 3 important stages of a mobile CRM. Florian Gleißner is the Marketing Manager at Admiral Media sharing his thoughts with Steve...
Past events we were involved in as speakers
YouTube Webinars for User Acquisition
The importance of ASO in paid UA campaigns
It makes no sense for ASO and Paid UA to be seen as separate entities or as two teams that do not work together - under the same and combined strategy. Furthermore, another key point to take away is that Acquisition cannot be looked at in silos, understanding (and worrying) about specific channels.
Google updates their advertising platform with Generative AI integration
Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human ...
Ad networks traffic, fraud, and the calculation behind it
While ad networks are an essential component of the digital advertising ecosystem, it is crucial for advertisers to be vigilant and proactive in verifying the data they receive. By taking the necessary steps to ensure the integrity of your advertising campaigns, you can protect your advertising investment...
TikTok Search Ads
We can’t avoid hearing about TikTok. The social media app is constantly in the news, for reasons good and bad. And among business people, it’s talked about as an extraordinary opportunity to boost brand awareness and sales. In recent years, the upstart app known for quirky videos...
Your MMP doesn’t tell (the whole) truth – 5 reasons to know why
The reality is that we have to accept that those times when data always matched between data sources are gone. We have to get used to living with multi-source data for the same or similar information. But it is also true that you can try to understand or solve this new life to some extent...
PLA Extension by Microsoft Ads: A new era in unified Retail Advertising
The launch of Microsoft Ads' PLA Extension marks a significant step forward in retail media advertising. By providing marketers with a unified approach to reach shoppers across onsite and offsite channels, drives brand awareness, increases audience reach, and ultimately, boosts sales...
Success Stories
Interesting Read
How to Promote an Android App on Google Play Store?
In this era of the digital world, there are over 2.7 billion Active Android Users. There are about 2.7 million apps in the Google Play Store and there are almost 250 million app downloads per day. If you want to know how to get to the top of the table in this huge competition, then you are at the right place...
How to use Facebook Ads Manager
In short, Facebook Ads manager allows you to create, manage and track your ads. By using Facebook Ads manager, you can manage all your ad campaigns on the go, allowing you to stay updated regarding any change. As always, it is suggested that you should be experimental and creative...
How does the TikTok algorithm work in 2023?
TikTok itself defines the TikTok algorithm as “When you open TikTok and land in your For You feed, you're presented with a stream of videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers...
Google Ads vs. TikTok Ads – which one is better?
The main objective of any investment is to obtain the highest and loftiest ROI (Return on Investment). Here in the world of digital transformation where brands are blooming so rapidly, the mainstream promotion of the brands is done using Google Ads and among the rising social media platforms is TikTok Ads...
TikTok Ads vs. YouTube Ads: Which one is better?
TikTok Ads vs. YouTube Ads: Which one is better? Many companies realize using videos in their content marketing strategies is a good idea. It's hard to remember life before YouTube, TikTok, and Instagram. Influencers and people who make online videos have gained a lot of fans by promoting...
How to Use Google Ads to Promote Your YouTube Video
How to Use Google Ads to Promote Your YouTube Video Generating a YouTube commercial is like creating an advertisement for any other social media platform. However, accuracy is essential. You risk losing money without satisfactory results or exposure on this popular site. Google Ads oversees...
