ADMIRAL IN THE WILD2023-02-19T20:26:32+00:00

Admiral in

the Wild

Admiral in

the Wild

As a Performance Marketing & Growth Agency, managing millions of dollars in adspend every month we see a wide range of marketing strategies, tracking solutions and more. We are sharing our expertise and insights happily and discuss them with everyone in the industry. On this page you can watch, hear and read all our public presentations, podcasts & events.

Podcasts for Performance Marketing & User Engagement

Past events we were involved in as speakers

YouTube Webinars for User Acquisition

The importance of ASO in paid UA campaigns

May 4, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

It makes no sense for ASO and Paid UA to be seen as separate entities or as two teams that do not work together - under the same and combined strategy. Furthermore, another key point to take away is that Acquisition cannot be looked at in silos, understanding (and worrying) about specific channels.

Google updates their advertising platform with Generative AI integration

April 27, 2023|Categories: Google, Newsletter, Performance Marketing Blog|Tags: , , |

Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human ...

Ad networks traffic, fraud, and the calculation behind it

April 25, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

While ad networks are an essential component of the digital advertising ecosystem, it is crucial for advertisers to be vigilant and proactive in verifying the data they receive. By taking the necessary steps to ensure the integrity of your advertising campaigns, you can protect your advertising investment...

Your MMP doesn’t tell (the whole) truth – 5 reasons to know why

April 20, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , |

The reality is that we have to accept that those times when data always matched between data sources are gone. We have to get used to living with multi-source data for the same or similar information. But it is also true that you can try to understand or solve this new life to some extent...

PLA Extension by Microsoft Ads: A new era in unified Retail Advertising

April 19, 2023|Categories: Newsletter, Performance Marketing Blog|Tags: , , |

The launch of Microsoft Ads' PLA Extension marks a significant step forward in retail media advertising. By providing marketers with a unified approach to reach shoppers across onsite and offsite channels, drives brand awareness, increases audience reach, and ultimately, boosts sales...

Success Stories

Interesting Read

How to Promote an Android App on Google Play Store?

February 16, 2023|Categories: SEO|Tags: , , |

In this era of the digital world, there are over 2.7 billion Active Android Users. There are about 2.7 million apps in the Google Play Store and there are almost 250 million app downloads per day. If you want to know how to get to the top of the table in this huge competition, then you are at the right place...

How does the TikTok algorithm work in 2023?

February 9, 2023|Categories: SEO|Tags: , |

TikTok itself defines the TikTok algorithm as “When you open TikTok and land in your For You feed, you're presented with a stream of videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers...

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