Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify copy and creatives that resonate with target audiences. But is A/B testing on TikTok wasting your money, and how does it compare to Facebook A/B testing?
The introduction of the Android Privacy Sandbox will restrict advertisers’ access to user data, thus shifting how app owners run their marketing campaigns. With more than two-thirds of the world using Android, it’s essential for marketers to come to terms with these…
Deep linking is a term often associated with improving user experience and re-engaging consumers. But what exactly are deep links? To put it simply, deep links are URLs that take you to a specific page of a mobile app. Deep links can be planted just about anywhere…
As consumer privacy continues to improve, Android remains in the corner of advertisers, and it’s time we begin to embrace them. Mobile marketers can no longer depend solely on iOS for user acquisition. There are plenty of ways that businesses can leverage Android to increase UA.
How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Don’t be afraid to experiment and don’t forget to monitor your competitors.
The changes brought about by the rollout of iOS 14.5+ have altered marketing strategies, but they have not been as severe for user acquisition or retention as many people predicted, at least for brands spending 7-figure on advertising budgets.
When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?
TikTok has recently launched a new feature called App Profile and, as your TikTok experts, we would like to introduce you to it and analyze its impact on performance. First, let’s identify TikTok’s new App Profile Feature. You will find it in the ad section of TikTok inside the app in the App Profile segment. You can edit most things…
There are so many moving parts when it comes to marketing, and it’s difficult to keep track of each of them. As your brand evolves, your focus might be on what the next steps look like and how you can drive more sales from a new product…
TikTok released a new targeting option in its ad set setup. We are talking about the Automatic Targeting feature, and of course, we got our hands dirty and tested it out in some of our client’s accounts. So, what’s this about? It’s giving the algorithm the freedom to automatically show our ads to what it considers “relevant users”…
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