Linking Search Console with Google Ads enables a paid-and-organic search report. It helps a growth team compare query visibility and clicks across organic results and paid text ads. It does not set up conversion tracking or join individual users across the two systems. The report is useful for identifying relevant queries to investigate, not proving that a query will convert.
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- Compare Paid vs Organic Keywords After linking Google Search Console to Google Ads, you’ll be able to see the keywords used just before your website appears in the search results page. Also, you’ll be able to see the keywords you’re bidding on. This will help you understand the status of your paid vs organic. In fact, most marketers use that to find new keywords to bid on and expand their ad account.
- Compare Paid and Organic Presence Google Ads is an auction-based ad platform where multiple advertisers bid against each other to get their ad in front of a user. Search Console linking shows your organic query results alongside paid text-ad reporting. It does not reveal competitors’ auction performance.
Learn More: Google Search Ads Agency
How to link Google Ads Account to Google Search Console?
The screenshots below show the 2022 interface. Current Google guidance requires Google Ads administrative access and ownership of the relevant Search Console site. Start with Google’s current linking instructions, then confirm that the site status is Linked before relying on the report.
- Login to your Google Ads account.
- Click on Tools and Settings from the top right section.
- Click on Linked Accounts under the Setup column.
- Find Search Console and click on Details, you’ll get a popup to continue linking your Google Search Console account.
Once linked, these two powerhouses will give you a ton of useful data. That will help you shape your strategy and structure your Google Ads account for efficiency.
Read more: The ultimate guide on how to make Google App Campaigns successful.
