Google App Campaigns

Formerly known as UAC. The ultimate guide on how to make Google App Campaigns successful.

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CREATIVE SPECS
Images

  • Best format: 1200px x 628px.

  • File type: JPG, PNG or GIF

  • Maximum size of 150 KB.

Videos

  • Videos must be hosted on YouTube.

  • The orientation can be horizontal (16:9), vertical (2:3) or square (1:1)

Info

  • Creatives that consist of more than 20% text may experience reduced delivery.

  • Primary Text: 125 characters where you want to get the user’s attention and explain what you do and why they have to choose you. Also include CTAs if possible.

How to get started?

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