Google App Campaigns

Formerly known as UAC. The ultimate guide on how to make Google App Campaigns successful.

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CREATIVE SPECS
Images

  • Best format: 1200px x 628px.

  • File type: JPG, PNG or GIF

  • Maximum size of 150 KB.

Videos

  • Videos must be hosted on YouTube.

  • The orientation can be horizontal (16:9), vertical (2:3) or square (1:1)

Info

  • Creatives that consist of more than 20% text may experience reduced delivery.

  • Primary Text: 125 characters where you want to get the user’s attention and explain what you do and why they have to choose you. Also include CTAs if possible.