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DO’S AND DONTS
Do’s
  • Target different interests and LookAlikes

  • Get your copy to catch the eye

  • Be visual and use the correct format

  • Exclude your audiences from new ad sets if you are not retargeting

  • Be concise

  • Landscape videos are being prized

Dont’s
  • Don’t waste money on users that have your app already, exclude them

  • Don’t make super long tweets

  • Insert strong CTAs inside the image too

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