Create unique and relevant ad experiences using Taboola’s best practices for user behaviour.
Aspect Ratio: 16:9 (preferred), 4:3, 1:1
2.5 MB max file size.
File type: JPEG (preferred), JMP, PNG, WEBP, or GIF
If the logo is included, it should be very subtle.
Title Character Length: recommended maximum of 50 Characters (more may be truncated).
Branding Text: 30 character maximum.
Use an image where the subject of the photo is
Looking into the camera
If you are using your ad to sell a product, be sure to include that product in the image
Photographs usually win over cartoon characters
Images without text usually work better
Images of animals are usually getting higher
CTRs, check if it is true with your filter selection
Recommend images with people
Close up images are usually more engaging
Use keywords that speak directly to products and services being sold
Qualify audience: such as “senior”, “singles” etc..
Use a list to create familiarity with the user and set an expectation of the post click experience
Ask a direct question of the user to pique interest and pre-qualify the audience
Provide a trustworthy but definitive benefit statement about the content, product, or brand
Tell a story with a dangling resolution to draw the user in
Use bandwagoning to call out the audience and create fomo
Use low-commitment language to supplement bigger actions
Use a clear call-to-action to drive user intent
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