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Taboola resource guide

Taboola ad specs for native, motion and carousel ads

Every Taboola creative spec in one place: native image sizes, Motion Ads files, carousel cards, app install cards and title limits, plus the checks we run before a Taboola campaign goes live.

Specs checked 3 October 2026 against Taboola's creative best practices

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1200 × 674 px16:9 · JPEG preferred · 5 MB max

Your title, written to 34 to 45 charactersTitle · 60 max, 34 to 45 recommended

An optional description that adds detail for the reader.Description · 250 max, optional

Your BrandBranding text · 30 max

Native image
1200 × 674
Max image weight
5 MB
Title max / recommended
60 / 34 to 45
Motion Ads max length
15 s

Creative specs

Taboola creative specs by format

Taboola's ad platform is now called Realize, and its help centre publishes these specs. Each format has its own file, size and copy rules, so build creative for the format you will run.

01Native image ads

The core Taboola unit: an image, a title and your branding text, recommended alongside articles on publisher sites.

Image
1200 × 674 px recommended, 400 × 350 px minimum
Ratios
16:9 preferred, 4:3 or 1:1
File
5 MB max; JPEG preferred, also BMP, PNG, WBMP or GIF
Title
60 characters max, 34 to 45 recommended
Branding text
30 characters max
Description
Optional, 250 characters max, 180 to 200 recommended
Cropping
Auto crop unless you set it manually, which Taboola recommends
Smaller images
Serve in fewer placements

02Motion Ads

A short video or GIF that loops in native placements without sound. A fallback image covers placements that cannot play motion.

File
MP4, MOV or GIF
Weight
MP4 and MOV up to 50 MB, GIF up to 5 MB
Ratio
16:9 best practice, 4:5 also accepted
Resolution
1000 × 600 px or higher
Length
15 seconds max, plays on a loop
Sound
None, so the story has to work silently
Fallback image
Required; use your best static image, not a freeze frame

03Carousel ads

Several cards in one ad, each with its own image, title and landing page.

Cards
3 minimum
Card title
Required, 50 characters max
Card description
Optional, 150 characters max; does not show on some sites
Image size
1200 × 627 px recommended for desktop and mobile
Landing pages
Required; each card can have its own URL
Motion
GIFs and Motion Ads can sit next to images in one carousel
Setup
Needs a new campaign with no current or past ads

04App install card

A mobile format that sends people straight to the app store, with your store rating, app icon and an Install Now button.

Placements
Mobile only; not tablet or desktop
Campaigns
One per operating system, so iOS and Android run separately
Image
1000 × 600 px minimum, 16:9 preferred or 4:3
File
1 MB max; JPEG preferred, also BMP, PNG, WBMP or GIF
Motion Ads
Supported and recommended, on the Motion Ads specs
Title
60 characters max, 34 to 45 recommended
Branding text
30 characters max
Calls to action
Download Now (recommended), Install Now or Play Now

05Performance Video (beta)

Video bought on cost per click, built for traffic, leads and purchases rather than awareness.

File
MP4, up to 60 seconds
Ratios
9:16 recommended, 1:1 or 16:9; also 2:1, 1:2 and 6:5
Beta sizes
300 × 250, 300 × 600 and 720 × 1280
Buying
Cost per click only
Playback
Autoplays muted once at least 50% of the player is in view
Audiences
Viewers by quartile, built in about 3 days, for retargeting
Budget
Daily budget of at least 10 times target CPA, and no less than $100

06Vertical and display ads

Banner and vertical creative, often reused from social, hosted in Realize or served by a third-party tag. Taboola asks interested advertisers to contact their account manager.

Images
JPEG, JPG, PNG or GIF, 2 MB max
Video
MP4, 200 MB max, 5 to 60 seconds, autoplays muted
HTML5
Single ZIP, 2 MB compressed, up to 100 files, with a static backup image
Priority sizes
300 × 250 and 300 × 600
Other IAB sizes
320 × 50, 728 × 90, 970 × 250, 160 × 600 and 250 × 250
Vertical and landscape
720 × 1280 (9:16) and 1280 × 720 (16:9)
Ratio rule
Creative in an unsupported ratio is rejected; no auto crop or padding
Third-party tags
Campaign Manager 360, Somplo, Bannerflow, Flashtalking or Celtra

Character limits

Taboola title and file limits at a glance

Title limits vary by publisher and placement, so Taboola recommends 60 characters or less and putting the main point first.

Taboola title and file limits at a glance
FormatTitleOther copyMedia limits
Native image60 max, 34 to 45 recommendedBranding 30; description 2505 MB; 1200 × 674 px recommended
Motion Ads60 max, 34 to 45 recommendedBranding 3050 MB video or 5 MB GIF; 15 s max
Carousel50 per cardCard description 1501200 × 627 px per card
App install card60 max, 34 to 45 recommendedBranding 301 MB image; 1000 × 600 px minimum

Creative testing

What to test in Taboola creative

These ideas come from Taboola's own creative guidance. Treat them as test ideas, not rules: results depend on your audience, offer and landing page.

Title tests

  1. A numbered list

    Lists set expectations for what follows the click. Test a numbered title against a plain benefit statement.

  2. A direct question

    A question can spark interest and pre-qualify readers. Test it against a statement.

  3. Call out the audience

    Name who the ad is for, by demographic, interest or trait. Test it against a general title.

  4. An expert voice

    Taboola suggests opening with who the expert is and what they recommend. Test it against a first-person claim.

  5. Dynamic keyword insertion

    Insert details such as location or device so the title feels more relevant. Test it against a fixed title.

Image and motion tests

  1. Eye contact

    Subjects looking into the camera draw attention. Test a direct gaze against a candid shot.

  2. Hands with the product

    Taboola suggests hands holding or pointing at products, and faces as standalone visuals. Test both approaches.

  3. Subtle motion

    Slow, subtle movement draws the eye without looking like a banner. Test a Motion Ad against its static version.

  4. Authentic over polished

    Unpolished visuals with one clear focus point are recommended. Test them against studio imagery.

  5. Brand colour

    A recognisable brand colour helps people link the ad to you. Test it against a neutral palette.

Before launch

Eight checks before a Taboola campaign goes live

  1. Start with 4 to 6 titles

    Taboola suggests testing 4 to 6 titles per URL with a similar number of images or Motion Ads.

  2. Set the crop yourself

    Images auto crop to ratios such as 16:9, 1:1 and 1.91:1. Adjust the crop so the subject stays in frame.

  3. Front-load the title

    Write to 34 to 45 characters and put the main point first, so a cut title still makes sense.

  4. Get branding text right

    Branding text is set per campaign, and you cannot edit it yourself once submitted. For app downloads, end it with the word “app”.

  5. Pick a real fallback image

    Motion Ads need a fallback image. Use your best static image, not a freeze frame from the video.

  6. Avoid rejected claims

    Taboola rejects before-and-after thumbnails, all-caps titles and titles that show only a price. Do not call a game “addictive”.

  7. Declare AI content

    Tick the AI content box for AI-made or AI-edited creative. Taboola shows an AI label where the law requires it, such as the EU and New York.

  8. Install the Taboola Pixel

    Track conversions from day one, so you can judge items after roughly 500 to 1,000 clicks each.

FAQ

Taboola ad specs, answered

Short answers to the questions we hear most when teams prepare Taboola creative.

What size are Taboola images?

1200 × 674 px is Taboola's recommended size, with 400 × 350 px as the minimum. Use 16:9 if you can, or 4:3 or 1:1, and keep files under 5 MB, with JPEG preferred.

What is the Taboola title character limit?

60 characters maximum, with 34 to 45 recommended. Limits vary by publisher and placement, so put the main point first.

What are the Taboola Motion Ads specs?

15 seconds maximum, in MP4, MOV or GIF. Video files can be up to 50 MB and GIFs up to 5 MB, at 16:9 or 4:5 and 1000 × 600 px or higher. Motion Ads loop without sound.

How long can Taboola branding text and descriptions be?

30 characters for branding text and 250 for the optional description, with 180 to 200 recommended. Branding text is set per campaign, and you cannot change it yourself after submission.

How many cards does a Taboola carousel need?

At least 3. Each card needs an image, a title of up to 50 characters and a landing page, and Taboola recommends 1200 × 627 px images.

Does Taboola have an app install format?

Yes, the app install card, which runs on mobile only and needs 1 campaign per operating system. It pulls your store rating and icon from your app store URL and adds an Install Now button.

What sizes do Taboola display ads use?

300 × 250 and 300 × 600 are the 2 sizes Taboola says win the most placements across mobile and desktop. It also takes 320 × 50, 728 × 90, 970 × 250, 160 × 600, 250 × 250, 720 × 1280 and 1280 × 720, and rejects creative in unsupported ratios.

Sources. Specs checked on 3 October 2026 against Taboola's creative best practices, Motion Ads, Carousel ads, App promotion, Performance Video (beta), Vertical and display ads, Title, thumbnail and branding text policies, Campaign branding text, How to improve campaign performance, Declare AI-generated content in your ads, Policy FAQ: video gaming, Taboola Ads to Realize. Platforms update specs often, so confirm them in the ad manager before you upload.

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