YouTube Ads DO’S AND DONTS
With YouTube ads, you can reach potential customers and have them take action when they watch or search for videos on YouTube.
DO’S AND DONTS
Do’s
- Make sure that your videos get approved in all sequence steps
- Use the correct bidding strategy
- Check out all subtypes and use videos of all lengths
- Vertical Ads are only eligible to serve with Mobile and Tablet Devices
- For sequences, use skippable ads and don’t pay if they don’t watch a part of it
- To start testing, use broad audiences to gather data quickly
- Increasing the bid makes the ads more competitive and win auctions
- Widening the targeting will also help the campaign to reach more users
Dont’s
- Don’t use vertical ads for Desktop
- Don’t use CPM bidding with a low budget
- Avoid disapproved videos and copies in different steps of sequence video campaigns
- Vertical videos only get seen on certain devices, so don’t only use this size format
- Don’t use 30 second creatives for bumper ads, they won’t generate anything
