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How Google changes your 80% of your web tracking

How Google changes your 80% of your web tracking

Digital marketers are going to experience another massive change in the industry. First, iOS14 and Apple’s SKAdnetwork, and after that, Google wants to delete all 3rd party cookies from their Chrome browser by 2022.

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How to scale e-commerce with Pinterest Ads

How to scale e-commerce with Pinterest Ads

Pinterest is taking steps to make it easier for businesses of all sizes to be able to advertise for performance, retailers to get back to business with a pure online new experience as 97% of top searches on Pinterest are unbranded which means people are unlike a regular search engine not looking for a very specific product but rather in an inspirational mood which makes it a great opportunity for businesses of any size to reach & impress customers.

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The Skadnetwork report

The Skadnetwork report

We ran experiments with Adjust tracking on Liftoff + Twitter and here are the results Your app marketing will fundamentally change with Apple's new privacy layer. A tremendous amount of information about your user...

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