Mobile App Marketing Insights
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LATEST POSTS
From Startup to 50 Million Global Users: SplashLearn’s Long Term Growth
TL;DR (⏱️ 2-minute skim) 50 million registered users across app + web – built patiently over 15 years and rated 4.5★+ on every store Privacy before
Here’s why PMAX sucks!
What Is Google Ads Performance Max? Performance Max (often shortened to PMax) is Google’s “all-in-one” campaign type that pushes ads across Search, Shopping, YouTube, Display,
TikTok Ads for Mobile Apps: Spark Ads and Best Practices for Creatives
If you’re an app marketer in 2025 and you’re not leveraging TikTok to drive installs and retention, you’re not just behind the curve, you’re missing
Audience segmentation in ASO strategies. Part 2 – Gaming
Audience segmentation based on user behavior is a highly effective strategy in mobile marketing. By analyzing user motivations and preferences, we can create personalized experiences,
Audience segmentation in ASO strategies. Part 1
Stop guessing who your users are — start knowing with segmentation. It is crucial to understand the target audience and be able to describe the
Admiral Media is now a badged TikTok Marketing Partner
In a world where social and paid media evolve at a breakneck pace, staying ahead means partnering with the best. That’s why we are proud
How to use AI to launch a dating app in the French Market?
After a successful launch in the US, the Inshallah team wanted to expand the paid ads to France. This move came with its own set
Happy Holidays from Admiral Media!
As the year 2023 draws to a close, we at Admiral Media want to extend our warmest holiday wishes to every one of you. This
How to use AI for Content Creation with the TikTok Script Generator
This article examines the recent addition of an AI-driven tool to the Creative Center: the TikTok Script Generator, and the implications it has for the
Unveiling the Power of AI: Google Marketing Live 2023 Highlights
Google Marketing Live 2023 has brought about a revolutionary transformation in the realm of digital marketing, showcasing the incredible potential of AI-powered solutions in driving business growth and profitability. Here at Admiral Media, we are excited to share the latest features…
The Dawn of Generative AI in Search
Whether users will adopt this new Search experience depends on several factors, including its performance during testing, user feedback, and tech adoption trends. Google’s past innovations in Search have generally been well-received and widely adopted over time.
How Generative AI Can Change the Advertising Industry for Good
Artificial intelligence and machine learning already play a huge role in advertising. For years, Meta, TikTok, Google, and other platforms have used AI to enhance the targeting capabilities they offer advertisers. Generative AI is now making a big impact. Major brands like…
5 Things You Should Be Aware Of As An iOS Marketer
Remember the thrill of launching your first iOS app? The feeling you got as you watched it go live on the App Store, ready to
Tracking iOS User Acquisition ROI: To SKAN or not to SKAN?
The recent launch of iOS 17 brought some game-changing updates. One of the biggest? The new privacy manifests. But that’s not all. SKAN 4.0, (StoreKit
How could iOS 17 Reshape Mobile Advertising?
Apple’s iOS 17 introduced two major privacy enhancements. These could pose limitations for the mobile advertising industry and reshape it big time, Link Tracking Protection
How to Measure Apple CPP?
Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.
How to optimize Apple Search Ads – a quick guide
Apple Search Ads is one of the most complicated ad channels, and it requires a lot of work. We do that efficiently using automation scripts that help decrease the duplications you might have in your ad account. We also structure your account in the best way possible to get you the lowest cost per install on the dollar.
SKAN 4.0: The 2024 Hands On Insights with Pablo Perez
A glimpse into the future of App Marketing with Pablo Perez In the recent Business of Apps Podcast episode, Pablo Perez tells about a mistake that could cost
SKAN 4.0 at the App Promotion Summit
It’s already the 10th year of App Promotion Summit Berlin 2023 and as James Cooper from Business of Apps stated, “there is still LOTS to
Exploring SKAdNetwork 4.0 for Enhanced Mobile Marketing
Ever been presented with a problem so convoluted that each component seems to be even more complex than the last? That’s what understanding SKAdNetwork 4.0
Tracking iOS User Acquisition ROI: To SKAN or not to SKAN?
The recent launch of iOS 17 brought some game-changing updates. One of the biggest? The new privacy manifests. But that’s not all. SKAN 4.0, (StoreKit
Apptica Talks – Exploring Creatives, Testing, SKAN 4.0, and Beyond with Pablo Pérez González.
The world of apps changes fast as phone makers and digital power-players jockey for position, app marketers have to be nimble and stay smart. TDA talked with Andre Kempe of Admiral Media about his path to the industry and ways agencies like…
SKAN 4.0 Interview with Pablo Pérez González, Performance Marketing Director at Admiral Media
Web-to-app SKAN conversions can be useful, however, it’s not a change that I expect to have a major impact. They are interesting for advertisers with a bigger presence on the web, because it allows them to track user activity that starts on the web and ends up in the app in Apple’s Safari browser.
The Turning Point for Mobile Advertising Is SKAdNetwork 4.0, Probably
SKAdNetwork (SKAN) is an attribution framework developed by Apple. It was introduced in 2018 to protect user privacy while still allowing advertisers to measure the effectiveness of their ad campaigns. The framework provides a way for advertisers to receive aggregated data abou…
Tracking iOS User Acquisition ROI: To SKAN or not to SKAN?
The recent launch of iOS 17 brought some game-changing updates. One of the biggest? The new privacy manifests. But that’s not all. SKAN 4.0, (StoreKit
Choosing an MMP – Which app tracking solution is the best for you?
Have you been wondering which app tracking is the best for you & which is the best for a larger corporation? Learn from Stephan Goetze, who will introduce his analysis of 3 different #tracking & #deeplinking partners for mobile #apps. We will look into technical basics…
Facebook vs Pinterest: why smaller is sometimes bigger
If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.
The Official End Of Self-Attributing Networks in iOS15
Apple announced they will be stripping Facebook, Google, and Twitter of their status as self-attributing networks in the next version of iOS. With this change, advertisers will be able to opt in to get copies of the winning postbacks via SKAN…
Google Ads and Google Analytics 4 Phase Out Certain Attribution Models: Here’s What You Need to Know
While Google’s decision to phase out certain attribution models may initially seem disruptive, it presents an opportunity for marketers to explore more dynamic and adaptable measurement tools. As consumer journeys become more complex, a data-driven approach could provide a …
Using Analytics to Drive Success for Your Mobile App
If you simply launch an app but don’t measure the app’s performance, your chances of success will be minimal and will bring no results. However, if you want success to be definite then you must track your app’s performance, analyze the user experience and make the necessary improvements…
The top 3 tools you need for app marketing
It’s a tough market out there with so many apps in both the app store and the google play store which means that it’s difficult for your app to be discovered, let alone downloaded. The good news is, having an agency partner…
Attribution Modeling vs Marketing Mix Modeling
Attribution Modeling vs Marketing Mix Modeling If you want to be successful at marketing, you may no longer need qualities like these. Once upon a time, “marketing” was seen as a mysterious black box where money was thrown in the hope that sales would go up. In modern marketing, especially digital marketing.
4 different attribution models: which one is right for your business?
Attribution models are considered the main element in determining which ad network gets paid and help you decide where you should invest your buck. However, you need to take into consideration its accuracy and the fact that there is always a discrepancy level…
To MMP or not to MMP? Mobile Attribution after iOS14
A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let’s compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.
From Startup to 50 Million Global Users: SplashLearn’s Long Term Growth
TL;DR (⏱️ 2-minute skim) 50 million registered users across app + web – built patiently over 15 years and rated 4.5★+ on every store Privacy before
Enhancing ASO: Promoting apps during spring events and holidays
Forget what you know about app seasons: Spring 2024 is a game-changer. Spring events and holidays offer great opportunities to get your app or game
Strategic App Store Category Selection: A Key Pillar of ASO
Introduction to ASO and the Role of Categories App Store Optimization (ASO) is a crucial process that has long become much more than just SEO
How to Design App Store Screenshots to Boost Downloads
Why you should improve your ASO from a visual perspective: App Store Optimization (ASO) is a critical factor for an app’s success, and visual elements
Why Your App Could Be Rejected by Apple?
The iOS app market is burgeoning with more than 2 million applications. Standing out and ensuring your app gets accepted the first time can be
ASO Metrics and KPIs: How to Measure Your App Success
An app’s success isn’t just about its ingenuity or usability. It hinges on how it’s marketed, perceived, and engaged with App Stores. App Store Optimization
Admiral Media is now a badged TikTok Marketing Partner
In a world where social and paid media evolve at a breakneck pace, staying ahead means partnering with the best. That’s why we are proud
How to keep TikTok content fresh for longer?
There are 1.5 billion reasons your brand can’t ignore TikTok any longer. Ever since TikTok was introduced, a new world of opportunities was created for
TikTok’s User Acquisition: Not the goldmine marketers think?
Attention is the new currency, TikTok has emerged as the latest platform for marketers’ hearts and of course their budgets. With its endless scroll, catchy
TikTok’s Latest Marketing Innovations – Pedro Arias on Apptivate
Are you keeping pace with the ever-evolving landscape of TikTok’s advertising capabilities? Our Performance Marketing Manager teamed up with Remerge and joined their popular “Apptivate”
TikTok Experiments with Integrated Google Search
TikTok, a platform primarily known for its viral video content, appears to be taking a stride into the search world by experimenting with a feature
TikTok’s pivotal shift to a Self-Attributing Network (SAN)
With the aim to enhance conversion tracking, TikTok is venturing into a Self-Attributing Network (SAN) terrain, primed to offer brands a more comprehensive look at
Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success
In a world where app success hinges on effective advertising, mastering Meta (formerly Facebook) ads is non-negotiable. And who better to guide you through the
Creative testing on Meta: Here’s what you should really consider [Examples included]
Think your ads are cutting it? Without creative testing on Meta, you could be flying blind. I’ve witnessed firsthand the transformation of ads developing from
Meta’s Subscription Service “Pay or Okay”
We find ourselves at the crossroads of a significant shift. We are zooming in on Meta, the parent company of Facebook and Instagram, and its
Why Advantage+ App Campaigns (A+AC) are not always your best friend!
The Advantage+ App Campaigns (A+AC) — (formerly known as Automated App Ads (AAA)) — stand out as a pinnacle of automation and optimization. In this
Instagram Is Leading in Creator Engagement and Ad Performance
Even though TikTok is actively challenging Instagram and trying to outperform it as the most popular social media app among advertisers, by the majority of
Meta’s Location Targeting Update and some Insights on Its Impact on some industries
We’ve had the pleasure of working with numerous clients across various industries. Recently, a significant and unexpected change to Meta’s (formerly Facebook) location targeting feature caught our attention. This update has left many clients wondering how it might affect their advertising campaigns.
Google Consent Mode v2: A new course in marketing user privacy?
Introduction to Google Consent Mode v2: The Update and What It Means The launch of Google Consent Mode v2 represents a major moment in our
How to Avoid Brand Exclusion in Google pMax Campaigns?
In the rapidly evolving world of digital advertising, mastering platforms like Google’s and features like Performance Max (pMax) is crucial. But what do you do
TikTok Experiments with Integrated Google Search
TikTok, a platform primarily known for its viral video content, appears to be taking a stride into the search world by experimenting with a feature
Unveiling the Power of AI: Google Marketing Live 2023 Highlights
Google Marketing Live 2023 has brought about a revolutionary transformation in the realm of digital marketing, showcasing the incredible potential of AI-powered solutions in driving business growth and profitability. Here at Admiral Media, we are excited to share the latest features…
Google Ads and Google Analytics 4 Phase Out Certain Attribution Models: Here’s What You Need to Know
While Google’s decision to phase out certain attribution models may initially seem disruptive, it presents an opportunity for marketers to explore more dynamic and adaptable measurement tools. As consumer journeys become more complex, a data-driven approach could provide a …
Google’s Response to Apple’s App Tracking Transparency Changes
Apple’s App Tracking Transparency (ATT) policy changes were introduced with the rollout of iOS 14.5 and had significant implications for digital advertising. These changes affect the way Google reports and measures conversion information for ads served on iOS 14.5+ traffic…
