HOW PETIT BAMBOU SCALED INTO NEW MARKETS
With our help, Petit BamBou achieved unprecedented customer growth in new markets through our innovative approach to Apple Search Ads. Optimizing creative content and refining our targeting strategies allowed us to drive conversions while keeping costs under control.
-38%
CPI
+54%
CTR
+227%
IN CR
ABOUT PETIT BAMBOU
Petit BamBou is a multilingual meditation and mindfulness app with over 2,000 guided meditation sessions in 6 languages: English, Spanish, French, German, Italian and Dutch. Users discover and practice meditation developed by dedicated and renowned experts.
Health and wellness
OUR CHALLENGE
Our goal was to reach a wider range of audiences who might be interested in wellness and mindfulness, but who might not yet understand the benefits of these practices on their mental and physical health. At the same time, we needed to optimize our efforts to ensure that we could achieve efficient and sustainable growth, while also focusing on customer acquisition and retention
OUR SOLUTION
Expand keyword coverage and grow to new markets
Improve relevancy for key audiences with Custom Product Pages (CPP)Stay top of mind with former customers on the Search tab
OUR RESULTS
20% increase in new customer acquisition for iOS devices every month.
20% higher conversion rate than default ads.
Our ad variations have resulted in a 25% lower cost-per-acquisition than default ads.
OUR APPROACH to scaling asa for petit bambou
Expand keyword coverage and grow to new markets
We created campaigns that were structured by keyword themes, including brand, category, competitive, and discovery. Our category campaigns were divided into different ad groups that captured relevant customer needs to be aligned with our app’s key features, such as meditation, breathing, and sleeping.
Improve relevancy for key audiences with Custom Product Pages (CPP)
To better connect with different audiences, we utilized ad variations based on Custom Product Pages. These custom ads aligned creative with specific keyword themes related to product features around guided meditation, breathing techniques, or improving sleep.
Stay top of mind with former customers on the Search tab
Petit BamBou reached a wider audience with Search tab ads, displayed at the top of the suggested apps list in the App Store. These ads were targeted towards returning customers in their most mature market to keep their app top of mind. This approach allowed them to capture potential customers who were ready to download the app but had not yet conducted a specific search.
WHAT DOES
THE CLIENT SAY?
“With ad variations, Apple Search Ads connects the right audiences with the right message at the right time, delivering amazing results and insights into customer needs.”
Benjamin Blasco - Co-founder at Petit BamBou
