How do I get to the TikTok Creator Marketplace?

For creators

• TikTok One must be available in your country or region.
• You must be at least 18 and follow TikTok’s Community Guidelines and Branded Content Policy.
• Join by searching TikTok One in the app, through TikTok Studio, or through an agency’s invitation link.
• To take part in projects you need at least 1,000 followers, plus other requirements that vary by project and can change.

For brands

• Find vetted creators and production agencies for your campaigns.
• Produce videos, get inspiration from top-performing ads and use AI dubbing and translation.
• Manage creator projects and measure ad performance in one place.

In practice

For app and game advertisers, TikTok One is a way to source creator videos that you then run as ads. TikTok One projects switch on branded content disclosure automatically, which keeps posts compliant. Brief creators on the app’s core action, ask for several hooks per video, and judge each creator on installs and retained users, not views.

See how we run TikTok for apps and games on our TikTok ads agency page.