Frequently Asked Questions
How to calculate ROAS in Google Ads?
In Google Ads, ROAS (return on advertising spend) is calculated by dividing the conversion value (based on e-commerce revenue and/or goal value) by the ad spend. For further information, you can check the Google support page for a more comprehensive breakdown.
More from our FAQs:
- What criteria are reviewed by Google Ads?
- What are the two types of remarketing on Google Display Ads?