How Dynamic Creatives streamlined ad variety and cut workload for retargeting
COMPANY OVERVIEW
THE CHALLENGE?
Our team found that the extensive periods of time that developing new creatives was taking, caused a negative impact on campaigns and their management. Showing symptoms like:
- Ad Fatigue and Monotony: The traditional approach of using static creatives led to ad fatigue and a sense of monotony among the target audience.
- Workload Strain: Manually creating and managing a large number of ads for different locations and promotions was a resource-intensive task.
THE SOLUTION
After identifying the challenges we set-up a clear roadmap with clear objectives which can be grouped into 2 main goals:
- Diversify Ad Content: Introduce variety and freshness to the ad creatives to captivate the audience's attention and combat ad fatigue while offering catchy design and more offers per creative.
- Get efficiency through Automation: Reduce the manual workload associated with creating and managing a multitude of ad variations.
THE PROCESS
Personalized Ad Elements: Used dynamic creative elements to personalize ad content based on product category.
Winning platform: Chose a platform that offered features needed to run fast and effective dynamic banners through the programmatic environment.
We collaborated hand on hand with the amazing team at RTB House and their outstanding technology.
Automated Ad Generation: Implemented a product feed, tools and platforms that facilitated the automated generation of ad variations, reducing the need for manual intervention.
Dynamic Offers and Categories: Ensured ads are always up-to-date and reflective of the current market conditions.
THE RESULTS
The synergy between RTB and Admiral Media achieved an impressive trend of CPA in terms of purchases done in the Grocery vertical for our client.
-32%
+37%
(3X)
I am truly amazed by the invaluable support this project has provided. We are thrilled to extend this cutting-edge technology to more clients, as it has proven to be a game-changer in our endeavors. The potential for growth and innovation is truly exhilarating.
- Juan David Gutierrez Olarte
Performance Marketing Manager @Admiral Media
CONCLUSION:
The AI Edge in Creative Advertising
Through this partnership, Admiral Media demonstrated that AI can be a game-changer in the world of advertising. Storybeat’s case is a testament to how AI can be utilized not just for efficiency but for crafting more resonant and effective ads.
This case study not only showcases our agency’s AI-expertise but also serves as a valuable resource for those seeking insights on how to successfully leverage AI in today’s User Acquisition world and the dynamic industry of mobile app advertising.
