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SUCCESSFUL APP PERFORMANCE MARKETING ON TIKTOK

As an award winning app performance marketing agency, we proudly share the success story of our collaboration with BIGVU.

Image of a mobile device displaying the BIGVU app and a TikTok video being created. The user's hand is visible as they hold the device and navigate the app's interface. The TikTok video features a person speaking directly to the camera with captions displayed on screen. The app's branding and logo are visible in the background
566%
CVR (SKAN)
-50%
CPI
-85%
CPTS

ABOUT BIGVU

BIGVU is a one-stop-shop video editing app that allows users to upgrade their videos using features such as teleprompter and automatic subtitles. They target mainly small business owners and “one-man shows” such as realtors. They have been active on TikTok since September 2022, running mainly with existing videos.

Video Teleprompter + Captions

OUR CHALLENGE

Targeting the Right Audience on TikTok

We realized that they were not attracting their target audience, thus not reaching TikTok’s true potential.

OUR SOLUTION

A Shift in Creative and Performance Strategy 

Our team collaborated closely with BIGVU to develop and implement a multi-faceted media plan, which included TikTok native creative assets and a new performance strategy.

OUR RESULTS

Significant Improvement in KPIs.
BIGVU’s strategic shift led to impressive results.

By harnessing the power of the TikTok community, native videos, and optimized media planning tools.

OUR APPROACH to scaling tiktok for bigvu

Launching TikTok Native Creative Assets

Leveraging Creators:
BIGVU promoted content via their Business Account and Spark Ads by engaging with creators who resonated with their target audience.

Applying Native TikTok Elements:
To enhance ad relevance and appeal, the campaigns incorporated native TikTok elements such as trending music, effects, voiceovers, and popular hashtags.

Implementing a New Performance Strategy

Spark Ads & Followers Campaign:
We grew their TikTok presence & community by running a followers campaign from their business account. This leveraged TikTok’s organic functionalities to improve full-funnel performance.

App Event Optimization:
To prioritize and optimize user journeys towards app trials, enabling the campaign to effectively drive user acquisition and trial initiations.

Leveraging machine learning

Automatic Targeting:
Employing machine learning, Automatic Targeting refined ad targeting based on user behavior and performance data, increasing the campaign’s efficiency and effectiveness.


App Profile Page:
We optimized their App Profile Page to by making it more TikTok related. By showcasing the unique features and benefits of the app, we encouraged trial initiations and drove user acquisition.

WHAT DOES OUR EXPERT SAY?

“Working closely together with the team of BIGVU and TikTok has so far been a great success. It is no secret that our work has been led by a trial-and-error mindset. BIGVU’s campaign on TikTok is a prime example of how understanding the platform’s ecosystem and aligning your strategy accordingly can lead to remarkable results. By leveraging TikTok’s native features, creator community, and advanced targeting capabilities, we tapped into the vast potential of this platform and achieved outstanding growth in their key performance indicators.”


Kevin Dosanjh - Senior TikTok Specialist @ Admiral Media

MAKE AN INTRO
AND LET’S MEET

Andre Kempe
ADMIRAL MEDIA CEO