Create a Snapchat Ads Manager account, choose an objective, then build a campaign, ad sets and ads before you review and publish. Snapchat now offers five objectives, including App Promotion for installs and re-engagement.
The steps in Ads Manager
- Log in to Ads Manager, open the menu in the top left corner and select Create Ads.
- Select your objective.
- Build your campaign, then your ad sets, then your ads.
- Review and publish.
The five objectives
- Awareness and Engagement: reach and interest, including video views.
- Traffic: send people to a website or app.
- Leads: collect contact details.
- App Promotion: app installs, installs with an in-app action, and app re-engagement.
- Sales: catalogue sales, website conversions and app re-engagement conversions.
The objective decides which ad types you can use. App Promotion supports single image or video ads, Story ads, Collection ads and AR ads, with an App Install or Deep Link attachment.
In practice
For an app or game, start with App Promotion and set up tracking before launch. Snapchat’s minimum spend is $5 a day, but it recommends $20 to $50 a day so campaigns finish learning faster. Test several vertical video concepts per ad set and compare them on cost per install or in-app event.
See how we run Snapchat for apps on our Snapchat ads agency page.
Sources checked 4 October 2026
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