Upload a product catalogue to Snapchat Ads Manager, then run Collection Ads or Dynamic Ads. Collection Ads pair a full-screen image or video with product thumbnails, and Dynamic Ads build ads from your catalogue in real time.
Formats for products
- Collection Ads: one Single Image or Video with 3 or 4 thumbnails. They work with Website, Deep Link and App Install attachments.
- Dynamic Ads: pull products from your Product Catalog feed in real time, so each person sees relevant items.
- Any format created from your catalogue must run under the Catalog Sales objective.
What you need
- A product catalogue, uploaded manually or through a feed sync.
- For websites: the Snap Pixel, passing item_ids on Page View, View Content, Add to Cart and Purchase. The IDs must match your catalogue.
- For apps: a Snap Mobile Measurement Partner that passes item_id or content_id on events such as Install, View Content and Purchase.
In practice
For shopping, food delivery or travel apps, a Deep Link attachment can send people straight to the product inside the app. To retarget people who viewed an item, Snapchat requires item_id on the page view or view content app event. It also strongly suggests passing item_id on purchase, so buyers stop seeing products they already bought. Games rarely have a catalogue, so Single Image or Video ads with an App Install attachment are the simpler start.
See how we run Snapchat for apps on our Snapchat ads agency page.
Sources checked 4 October 2026
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