How do you advertise products on Snapchat?
Apart from advertising your brand through video content or pictures, you can advertise the products your brand offers on Snapchat. This can help you in generating sales and revenue. It can increase your ROI. When you advertise something on Snapchat, you add a swipe-up option to it that redirects the user to another page to view an article, watch a video, install an application or buy a product.
The type of ads that are used for advertising a product on Snapchat is called Collection ads. These ads are specifically designed for E-Commerce. They allow you to advertise a series of products on which users can tap for more details. This gives your buyer a frictionless, tappable way to buy. So, if you are running an e-commerce business then collection ads are available for you to generate sales through Snapchat.