Driving app installs for well-being app Petit BamBou
Petit BamBou is a welcoming community app built on wellness, wisdom, mindfulness and meditation. The brand came to TikTok to drive app installs, which would convert into more session activations in-app.
In partnership with Admiral Media, Petit BamBou tested multiple campaign strategies on TikTok, until they found the one that would nail its objectives. This strategy consisted of In-Feed Ads set up on TikTok Ads Manager with automatic targeting, controlled by the algorithm. This was paired with App Profile Page, helping the algorithm to get more in-app signals which in turn allows for optimisation on in-app events, as well as Spark Ads.
The ads were humorous and followed TikTok best practice with sound on and text overlay to engage the audience, showcasing the Petit BamBou app and how it can help people in their everyday lives.
The campaign achieved solid results for Petit BamBou. When the results from this specific campaign strategy were compared against previous campaigns, the brand saw a 36% decrease in cost-per-acquisition, a 59% increase in installs, and 106% increase in conversion rate.