
Here’s what you need to know about the Digital Markets Act
The Digital Markets Act (DMA) may sound like a mouthful of acronyms and legal lingo, but let me break it

The Digital Markets Act (DMA) may sound like a mouthful of acronyms and legal lingo, but let me break it

Back in 2015, a leading mobile gaming firm ushered in a new era by hiring a CMO deeply rooted in

Imagine being able to send a personal invitation to each of your customers, beckoning them into your store at the

Whether users will adopt this new Search experience depends on several factors, including its performance during testing, user feedback, and

Web-to-app campaigns present a unique opportunity for brands to drive growth and engagement. Although challenges exist, the potential benefits make

These updates serve as a call-to-action for all advertisers to harness these new tools for optimized lead generation. The future

While change is daunting, the shifts Android is introducing are propelling the ecosystem in the right direction: away from user-level

Apple’s App Tracking Transparency (ATT) policy changes were introduced with the rollout of iOS 14.5 and had significant implications for

Launching Paid UA campaigns is not something that ChatGPT can do for you. Yes, we can help with copy, but

Knowing how to optimize your campaigns is important. And it matters a lot. But unfortunately, it’s not everything. If you
Looking to scale your growth? Let’s increase your conversions and drive your revenue with strategies that deliver. Get in touch, and our experts will make it happen.
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