How to push down Facebook Ads CPMs

How to push down those Facebook Ads CPMs

If you have been seeing a rise in your Facebook ad’s CPM rates over the past couple of months, you are not alone. There is a lot of talk about this increase in costs in the ad community. So let’s see how to push down Facebook ads CPMs.

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Facebook vs Pinterest

Facebook vs Pinterest: why smaller is sometimes bigger

If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.

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Interest-based advertising

Cookie Crumbles: Google tests Interest-Based Advertising

Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google’s interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies. 

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