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How to push down Facebook Ads CPMs

How to push down those Facebook Ads CPMs

If you have been seeing a rise in your Facebook ad’s CPM rates over the past couple of months, you are not alone. There is a lot of talk about this increase in costs in the ad community. So let’s see how to push down Facebook ads CPMs.

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Interest-based advertising

Cookie Crumbles: Google tests Interest-Based Advertising

Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google’s interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies. 

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