Mastering Meta Ads 2024: A 10-Step Blueprint for App Install Success
In a world where app success hinges on effective advertising, mastering Meta (formerly Facebook) ads is non-negotiable. And who better to guide you through the
Creative testing on Meta: Here’s what you should really consider [Examples included]
Think your ads are cutting it? Without creative testing on Meta, you could be flying blind. I’ve witnessed firsthand the transformation of ads developing from
Why Advantage+ App Campaigns (A+AC) are not always your best friend!
The Advantage+ App Campaigns (A+AC) — (formerly known as Automated App Ads (AAA)) — stand out as a pinnacle of automation and optimization. In this
How The Instagram Algorithms Works [2023]
Cracking the Instagram Code: Understanding Instagram’s Algorithms for Growth In the world of social media, brands go above and beyond to connect with their audiences
What is Meta’s Aggregated Event Measurement (AEM) and how to use it
Meta has released their Aggregated Event Measurement protocol in response to Apple’s iOS 14.5 update, helping advertisers accumulate more data for their ad campaigns. It’s a way for you to see how your site is performing across the board—not just on one or two devices.
How to push down those Facebook Ads CPMs
If you have been seeing a rise in your Facebook ad’s CPM rates over the past couple of months, you are not alone. There is a lot of talk about this increase in costs in the ad community. So let’s see how to push down Facebook ads CPMs.
Google Consent Mode v2: A new course in marketing user privacy?
Introduction to Google Consent Mode v2: The Update and What It Means The launch of Google Consent Mode v2 represents a major moment in our
Unveiling the Power of AI: Google Marketing Live 2023 Highlights
Google Marketing Live 2023 has brought about a revolutionary transformation in the realm of digital marketing, showcasing the incredible potential of AI-powered solutions in driving business growth and profitability. Here at Admiral Media, we are excited to share the latest features…
Cookie Crumbles: Google tests Interest-Based Advertising
Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google’s interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies.
Google updates their advertising platform with Generative AI integration
Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human …
Boost Brand Awareness and Conversions with Google’s Product Feeds for Discovery Ads
The addition of product feeds to Discovery ads presents a valuable opportunity for brands to enhance their branding strategies while driving conversions. By leveraging this feature, alongside improved reporting and measurement tools, brands can create more engaging and personalized ad experiences for …
9 impactful changes to consider for the 2023 Google Ads strategy
2021 was full of updates for Google Ads. As Google continues to roll out new features and strategies, being aware of these updates will help you adjust your strategies to keep the performance. So let’s see 9 impactful changes to consider for your 2022 Google Ads strategy.
Admiral Media is now a badged TikTok Marketing Partner
In a world where social and paid media evolve at a breakneck pace, staying ahead means partnering with the best. That’s why we are proud
How to keep TikTok content fresh for longer?
There are 1.5 billion reasons your brand can’t ignore TikTok any longer. Ever since TikTok was introduced, a new world of opportunities was created for
TikTok’s User Acquisition: Not the goldmine marketers think?
Attention is the new currency, TikTok has emerged as the latest platform for marketers’ hearts and of course their budgets. With its endless scroll, catchy
TikTok’s Latest Marketing Innovations – Pedro Arias on Apptivate
Are you keeping pace with the ever-evolving landscape of TikTok’s advertising capabilities? Our Performance Marketing Manager teamed up with Remerge and joined their popular “Apptivate”
TikTok Experiments with Integrated Google Search
TikTok, a platform primarily known for its viral video content, appears to be taking a stride into the search world by experimenting with a feature
TikTok’s pivotal shift to a Self-Attributing Network (SAN)
With the aim to enhance conversion tracking, TikTok is venturing into a Self-Attributing Network (SAN) terrain, primed to offer brands a more comprehensive look at
Audience segmentation in ASO strategies. Part 2 – Gaming
Audience segmentation based on user behavior is a highly effective strategy in mobile marketing. By analyzing user motivations and preferences, we can create personalized experiences,
Audience segmentation in ASO strategies. Part 1
Stop guessing who your users are — start knowing with segmentation. It is crucial to understand the target audience and be able to describe the
Admiral Media is now a badged TikTok Marketing Partner
In a world where social and paid media evolve at a breakneck pace, staying ahead means partnering with the best. That’s why we are proud
Mobile Ads: 4 reasons why your ads are not converting
I speak with user acquisition managers daily – and it’s time for me to say this: Stop blaming your budget; start understanding your ad’s impact.
TikTok Expands into Photo Sharing with ‘TikTok Notes’
TikTok is on the brink of introducing a new app specifically for photos, tentatively named “TikTok Notes,” signalling a potential expansion into image-sharing. This
Enhancing ASO: Promoting apps during spring events and holidays
Forget what you know about app seasons: Spring 2024 is a game-changer. Spring events and holidays offer great opportunities to get your app or game
