Dive into the dynamic world of app marketing with the Apptica Conversations podcast series, your premier source for insights and expert discussions in the field.
Our series is an invaluable resource for anyone looking to understand the nuances of user acquisition, the challenges and strategies around iOS campaigns, and the keys to sustained overall growth in the highly competitive mobile app landscape.
Every episode features in-depth conversations with leading industry experts, such as Performance Marketing Directors, Growth Hackers, and User Acquisition Managers, who share their firsthand experiences, strategies, and actionable tips.
Dating app growth has become one of the most competitive challenges in the mobile industry. From crowded markets to shifting user expectations, scaling a dating
App Store Optimization has evolved dramatically over the past few years, yet 90% of companies are still making fundamental mistakes that cost them millions in
Why Meta Ads Are Still the Core Growth Engine for Apps Meta remains one of the most powerful acquisition channels for app marketers. Its machine
Who is Jessica Gotti Jessica Gotti is the Head of Performance Marketing at Paired, the top-ranked relationship app helping couples improve communication and connection. With
Who is Romain Torres Romain Torres is the co-founder of Arcads, an AI-powered creative production tool that has taken the marketing industry by storm. Launched
Who is Drew Hampton Drew Hampton is the Head of Performance Marketing at Varo Bank, one of the largest neobanks in the United States. Varo
Who is Thomas Petit Thomas Petit is a well-known growth and marketing expert with a decade of experience working on subscription apps and mobile growth.
Who is Natasha Saviuk? Natasha Saviuk is the Growth Director at Wealthsimple, Canada’s largest fintech with over three million clients, a $5B valuation, and 1,500+
TL;DR (⏱️ 2-minute skim) 50 million registered users across app + web – built patiently over 15 years and rated 4.5★+ on every store Privacy before
What Is Google Ads Performance Max? Performance Max (often shortened to PMax) is Google’s “all-in-one” campaign type that pushes ads across Search, Shopping, YouTube, Display,
Looking to scale your growth? Let’s increase your conversions and drive your revenue with strategies that deliver. Get in touch, and our experts will make it happen.
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