+60%
ROAS
-380%
Lower CPM
#1
Top Free App
Olav H. Hojden, Business Developer @ VG Lab
Admiral Media helped us turn Ønsk from an idea into Norway's fastest growing app. Their mix of proactiveness, creativity and performance focus delivered results faster than we thought possible.
About ØNSK
Ønsk is Norway’s go-to app helping users create and share wish lists for birthdays, weddings, and special occasions.
By connecting friends and family through what people actually want, Ønsk removes the guesswork from gifting and makes celebrations more meaningful.
THE CHALLENGE
Profitable User Acquisition in competitive landscape.
Prohibit personalized advertising for teenagers.
Prove profitable scalability under restrictions.
Our Strategy
A three-pillar approach to transform awareness into exponential growth
Creative Ownership
Full production of UGC and native assets.
Channel Testing
Multi-platform mix across Snap, TikTok, Meta.
Awareness as Performance
Every impression, click, and view , designed to sell, not just be seen.
CREATIVE GALLERY
Admiral Media led Ønsk’s creative and media strategy from the start, owning the production, channel testing, and audience discovery.
We ran a multi-channel mix (Snapchat, TikTok, Meta) and quickly learned that Snapchat was the top performer, driving engagement and efficiency.
BRANDING AS A PERFORMANCE DRIVER
When personalized UA isn’t available, awareness campaigns can outperform.
Since awareness campaigns are an unusual campaign type for a performance marketing agency, it took us a little by surprise but our tailored creatives resonated very well with the audience.
+60%
ROAS at Day 7
+41%
ROAS at Day 30
-380%
CPM
-31%
CPI
Strategic Insights
Awareness Can Drive Real ROI
ROAS (Day 7)
+60.3%
ROAS (Day 30)
+41.2%
Awareness outperformed UA campaigns.
TikTok Repeats the Pattern
ROAS (Day 7)
+90.3%
ROAS (Day 30)
+64.9%
Upper funnel drove exponential returns.
Upper Funnel Wins
CPMS
3.8x cheaper
CPIs
31% lower
Awareness performance at scale.
KEY LEARNINGS
Awareness can perform
Optimized creatives can outperform traditional UA.
Measure like UA
Track hook rate, video retention, and engagement depth.
Snapchat = underpriced attention
It's one of the most efficient youth platforms.
Creative > Targeting
Storytelling outperformed audience precision.
Privacy Limitations
Smart strategy turns restrictions into opportunities.
Ready to Scale Your App Growth?
Let's turn your app into the next success story.
Apps Scaled
Ad Spend Managed
